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Retail Marketing Management Question Paper

Retail Marketing Management

Course:Bachelor Of Commerce

Institution: Kenyatta University question papers

Exam Year:2009

KENY A TT A UNIVERSITY
UNIVERSITY EXAMINATIONS 2008/2009
SECOND SEMESTER EXAMINATION FOR THE DEGREE OF
BACHELOR OF COMMERCE
DATE: Wednesday 1st April, 2009
TIME: 4.30-6.30pm
INSTRUCTIONS
Attempt Question ONE and anyone other three Question
Q I.
Outline and discuss key channel members in the distribution of a consumer product of your choice. [25 marks]

Q2.
Retailing is a unique activity in a marketing function. Identify characteristics, types or categories, types of retail trade in Kenya. [15 marks]

Q3.
How would you explain retailing and its importance in the economy, to someone not familiar with the subject? [15 marks]

Q4.
The environmental factors of retailing include both internal and external. Identify such factors and discuss them in relation to fishmongers in Kenya. [15 marks]

Q5.
Distinguish and discuss the difference between retail concept and the wheel of retailing. [15 marks]

Q6.
Both the retailer and his customer need to be protected by the law. Which areas of the law of the land in Kenya protect both the retailer and the consumer? [15 marks]