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International Marketing Question Paper

International Marketing

Course:Bachelor Of Commerce

Institution: Kenyatta University question papers

Exam Year:2010

KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2009/2010
SECOND SEMESTER EXAMINATION FOR THE DEGREE OF BACHELOR OF
COMMERCE
BBA 306: INTERNATIONAL MARKETING

DATE: THURSDAY, 8TH APRIL 2010

TIME: 11.00 A.M. - 1.00 P.M.

INSTRUCTIONS: ANSWER QUESTION ONE AND ANY

OTHER TWO QUESTIONS.

QUESTION ONE
a)
Discuss the unique challenges faced by marketers in global marketing. (15 marks)
b)
Explain the main strategies marketers use to enter foreign markets. (15 marks)

QUESTION TWO
Discuss the planning process for global markets. (20 marks)

QUESTION THREE
How would the culture of a foreign market influence the market mix program for international markets. (20 marks)

QUESTION FOUR
Discuss the various challenges and opportunities presented by the developments towards
regional economic groupings. (20 marks)

QUESTION FIVE
Explain the main areas to address in managing an international program.
(20 marks)

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