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Public Relations In Toursm  Question Paper

Public Relations In Toursm  

Course:Bachelor Of Arts In Tourism Studies

Institution: Kenyatta University question papers

Exam Year:2010



KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2009/2010
INSTITUTE OF OPEN LEARNING EXAMINATION FOR THE DEGREE OF
BACHELOR OF ARTS IN TOURISM STUDIES
TSA 408: PUBLIC RELATIONS IN TOURISM

DATE: Tuesday 20th July, 2010
TIME: 2.00 p.m. ? 4.00 p.m.
________________________________________________________________________
INSTRUCTIONS
Answer Question One (COMPULSORY) and any other Two (70%).

Q1.
(a)
Highlight functions of PR in promoting Tourism in the 21st Century. n[10 marks]
(b)
Assess the challenges of PR practices in the Global Village today. [10 marks]
(c)
Showcase Professional Techniques and Styles of PR in the Tourism Industry. [10 marks]
Q2.
Discuss the Ethical considerations to be applied by PR practitioners in executing Tourism Services. [20 marks]
Q3.
Evaluate the practices of International PR Organizations in promoting Tourism Organizations Globally. [20 marks]
Q4.
Bring out the role of CPR in globalizing Tourism Markets. [20 marks]






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