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Strategic Planning Question Paper

Strategic Planning

Course:Bachelor Of Science In Hospitality Management

Institution: Kenyatta University question papers

Exam Year:2009

KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2009/2010
FIRST SEMESTER EXAMINATION FOR THE DEGREE OF SCIENCE IN
HOSPITALITY AND TOURISM MANAGEMENT
HTM 406: STRATEGIC PLANNING

DATE: Monday 21st December, 2009 TIME: 11.00 a.m. – 1.00 p.m.

SECTION ONE
Answer ALL questions.
1.
You have been appointed as a CEO of Zena, a fast food chain. The board of directors would like to adopt concentration strategy but they do not seem to fully understand it. As the CEO, you have planned a seminar to educate them on the same. Prepare a write up to enable you enlighten your board on this strategy.
Your paper should cover;
a.
What concentration strategy is? [4 marks]
b.
Advantages and disadvantages of the said strategy. [7 marks]
c.
A brief description of other corporate strategies. [9 marks]
2.
Briefly explain the following terms:
• Synergy [2 marks]
• Competitive advantage [2 marks]
• Above average returns [2 marks]
• Core competence [2 marks]
• Vision [2 marks]
3.
a)
What questions determines whether a resource or capability will lead to sustainable competitive advantage? [2 marks]
b)
Distinguish between core, integrated, tacit and codified? [4 marks]
c)
What are the requirements for creating synergy? [4 marks]

SECTION TWO
Answer ONE question.
4.
a)
Explain any two strategies that reflect competitive dynamics and give an example in the hospitality industry. [10 marks]
b)
Briefly explain the activities in strategic management process. [10 marks]
c)
Explain FOUR important factors to track in the broad environment. [10 marks]
5.
a)
With the help of a diagram explain the Boston consulting group portfolio Matrix. [10 marks]
b)
Explain two models earning above average returns. [10 marks]
c)
Why do companies diversity? [10 marks]

Strategic Planning Question Paper

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