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Communication Skills Question Paper

Communication Skills

Course:Bachelor Of Commerce

Institution: Kca University question papers

Exam Year:2010

UNIVERSITY EXAMINATIONS: 2009/2010
SECOND YEAR STAGE 2 EXAMINATION FOR THE DEGREE OF
BACHELOR OF COMMERCE
CUU 100: COMMUNICATION SKILLS
DATE: APRIL 2010 TIME: 2 HOURS
INSTRUCTIONS: Answer Question ONE and Any other TWO Questions
QUESTION ONE
a) ‘The best system of communication in modern business is that which is achieved with the least
paperwork” Give reasons for the statement above. (5 MARKS)
b) Explain three advantages and two disadvantages of using the following in business :
i) Oral communication
ii) Written communication (10 Marks)
c) Explain the relevance of the following academic concepts:
I)) plagiarism
ii) Copyright
iii) in-text citation
iv) End-text citation
v) Referencing (5 MARKS)
d) Your company is trying to promote a range of inexpensive kitchen aids .Write a sales letter to
housewives in your area informing them about the products and telling them about special displays and
offers at local stores during the coming months. (10 Marks)
2
QUESTION TWO
a) Explain the term “non verbal communication” and indicate with examples how oral communication
can be modified through non-verbal communication (10 MARKS)
b) What are the main characteristics of a properly organized and well-conducted interview and how
can an interviewer apply these characteristics in order to monitor and improve his/her performance.
(10 MARKS)
QUESTION THREE
a) Explain the following meeting terminologies:
i ) casting vote
ii) passing unanimously
iii) open voting
iv) quorum
v) agenda (5 MARKS)
b) Write a press release on the following:
A new company product which is about to go on sale shortly and which is an important technological
development. (10 MARKS)
c) Outline the most common forms of internal communication (5 MARKS)
QUESTION FOUR
a)Prepare minutes for the first meeting of a Sub-committee comprising management and staff
representatives set up to advise the firm on the possible production (for issue to all new employees) of
a handbook covering conditions of service ,company rules, remuneration, absence and sickness
procedures, fringe benefits and other matters. The meeting dealt with (favorable) staff reactions to the
proposal and with ways and means of implementing it. (15 MARKS)
b) Define and describe three common note-making strategies. (5 MARKS)
QUESTION FIVE
a) You are an assistant to a Sales Manager whose staff is soon to be increased .To accommodate the
additional sales representatives and typists the office will require additional equipment and
reorganization. It is also not in a good state of decoration. Write a report in memorandum style to your
manager proposing the changes. (14 MARKS)
b) A ‘bibliography’, ‘appendix’ and ‘signature block’ often appears in written reports. Distinguish
them explain their what is their significance? (6 MARKS)

Communication Skills Question Paper

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