Entrepreneurship And Communication Question Paper

Entrepreneurship And Communication

Course:Cpa Part I

Institution: Orbit School Of Management Studies question papers

Exam Year:2009

ENTREPRENEURSHIP AND COMMUNICATION

CPA I.
2009. Answer any THREE questions in SECTION I and TWO questions in SECTION II.
ALL questions carry equal marks.

SECTION I

QUESTION ONE

a. Describe the features of the five stages of the business life cycle. (15mks)

b. List five challenges facing small and medium sized enterprises (SMEs) in your country (5mks)

QUESTION TWO

a. Briefly explain five characteristics of a good business opportunity (10mks)

b. Summarize five unethical behavior that could be practiced by entrepreneurs (10mks)

QUESTION THREE

Distinguish between the following sets of terms:

a. Brainstorming and business incubation (4mks)

b. Drone entrepreneurs and imitative entrepreneurs (4mks)

c. Innovation and invention (4mks)

d. Bank loan and bank overdraft (4mks)

e. Micro finance and youth fund. (4mks)

QUESTION FOUR

a. Briefly explain six benefits that accrue to an entrepreneur from preparing a business plan (12mks)

b. An entrepreneur should ensure that his business offers a conducive working environment for his employees.

With reference to the above statement, outline eight health and safety measures that an entrepreneur should put in place to enhance the work environment (8mks)

SECTION II

QUESTION FIVE

a. State six benefits and four limitations of downward communication (10mks)

b. Identify circumstances under which:

i. Oral communication will be preferable to written communication (5mks)

ii. Written communication will be preferable to oral communication (5mks)

QUESTION SIX

a. Write explanatory notes on the following:

i. Fax (3mks)

ii. Telex (3mks)

iii. Electronic mail (3mks)

iv. Teleconferencing (3mks)

b. Explain the benefits of using M-pesa to transact business (8mks)

QUESTION SEVEN

a. Define the following types of interviews:

i. Structured (2mks)

ii. Panel (2mks)

b. Outline the constituent parts of a business letter (6mks)

c. Explain five factors to be considered when writing a report. (10mks)

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