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Cmm 205: Introduction To Public Relation Question Paper

Cmm 205: Introduction To Public Relation

Course:Bachelor Of Science In Communication And Public Relations

Institution: Moi University question papers

Exam Year:2014

MOI UNIVERSITY
SCHOOL OF HUMAN RESOURCE AND DEVELOPMENT
DEPARTMENT OF COMMUNICATION STUDIES
2ND YEAR 1ST SEMESTER EXAMINATIONS 2013/2014 ACADEMIC YEAR
COURSE CODE CMM 205. COURSE TITLE: INTRODUCTION TO PUBLIC RELATION.

MAIN CAMPUS ONLY 10/6/2014/ 9 AM- 12 NOON No. 230

Instructions to the candidates: Answer Question One and any other three Questions

Q1. a) Define the following five basic concepts of public relations: publicity, advertising, press agentry, lobbying and employee relations (10 marks).
b) Explain any five ways through which public relations helps to improve organizations and society (15 marks)

Q2. Discuss any three theories of public relations and relate them to real practices in PR organizational management (15 marks).

Q3. Using current and relevant examples examine the following roles of public relations: corporate conscience, sensor of social change and corporate monitor (15 marks)

Q4. In public relations issues management is a very important task that cannot be ignored and survive in the present world. Examine diligently the seven major steps that are helpful in planning risk communication programme (15 marks)

Q5. What is consultancy in PR? Explore any four reasons why modern organisations prefer using internal public relation department instead of consultancies (15 marks).

Q6. In light of numerous misconceptions about the practice of public relations, it is imperative that practitioners emulate the highest standards of personal and professional ethics. In support of this statement, Describe any five core values that underpin the desired behaviour of any public relations professional (15 marks).

Cmm 205: Introduction To Public Relation question paper

Cmm 205: Introduction To Public Relation Question Paper

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