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Public Relations In Nursing Practice Question Paper

Public Relations In Nursing Practice

Course:Bachelor Of Science In Nursing And Public Health

Institution: Kenyatta University question papers

Exam Year:2009

KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2008/2009
SECOND SEMESTER EXAMINATION FOR THE DEGREE OF BACHELOR
SCIENCE IN NURSING
HNS 410: PUBLIC RELATIONS IN NURSING PRACTICE

DATE: Friday 3rd April, 2009

TIME: 11.00 a.m. – 1.00 p.m.

INSTRUCTIONS
i)
Answer ALL questions.
(ii) PART
A

a.
Circle the correct answer

b.
Tick True or False in the space provided

c.
Match column A and B as requested to do.
(iii) PART
B

Answer the questions in the booklet provided.
(iv)
Write your number on the question paper and booklet.

NO NAMES SHOULD BE WRITTEN ON THE EXAMINATION PAPER
AND
BOOKLET.
PART A:
Multiple choice questions - (20 marks)
(Circle the correct answer)
1.
Public Relations has one of the functions in an organization
a.
Management
b.
Administration
c.
Marketing
d.
Customer
Service

Page 1 of 6

2.
One of the following is often confused with public relations
a.
Marketing
b.
Advertising
c.
Publicity
d.
Media
relations

3.
Public relations has a wide scope which include the following except
a.
Selling
b.
Production
c.
Training
d.
Research

4.
It is part of public affairs relations
a.
Lobying
b.
Issue
management
c.
Investor
relations
d.
Development
relation

5.
Researchers have established the following as one of the dominant public
relations
roles
a.
Expert
prescriber
b.
Communication
facilitator
c.
Communication
technician
d.
Communication
liaison

6.
According to Eva, one of the following is an organizational linkage
a.
Enabling
sets
b.
Functional
sets
c.
Output
sets
d.
Public
opinion

Page 2 of 6

7.
One of the following is the most important requirement for success in public
relations
practice
a.
Tangibles
b.
Conceptualizing
c.
Style
d.
Results

8.
The founding fathers of Public Relations are
a.
Grunig
and
Todd

b.
Cutlip and Center

c.
Campbel and Tony

d.
Bernays and Ivy

9.
A pejorative term signifying heavily biased portrayal in ones own favour of an

event or situation is
a.
Lobbying
b.
Spin
c.
Meet
d.
Greet

10.
The following is a requirement throughout a public relations practitioners’ career
a.
listening
b.
responsibility
c.
persuading
d.
writing

11.
The following person described public relations as an essential method by which

society adjusts to changing circumstances
a.
Pimlott
b.
Hunt
c.
Grunig
d.
Center
Page 3 of 6

12.
The following are abilities for success in Public relations practice except
a.
Problem
solver
b.
Decision
maker
c.
Persuasive
speaking
d.
Assuming
responsibility

PART B
For this part tick in the space provided to indicate whether the statement is true or
false.

True False

13.
a.
Public relations and Marketing are

synonymous.

b.
Publicity is a controlled method of placing

messages in the media.

14.
a.
Effective public relations is imposing the

will of the organizations to the publics
through
coercion.

b.
Tolerance for frustration is a requirement for
success
in
public
relations
practice.

15.
a.
Organizations environments are always
dynamic.

b.
Successful
public
relations practitioners
always
ignore
the
publics’ opinions when
dealing
with
popular
issues.

16. a. When
organizations
are trying to add their

voice to a cause they publish.

Public Relations In Nursing Practice Question Paper

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