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Marketing And Public Relations Question Paper

Marketing And Public Relations

Course:Bachelor Of Library And Information Science

Institution: Kenyatta University question papers

Exam Year:2007

KENYATTA UNIVERSITY
INSTITUTE OF OPEN LEARNING
UNIVERSITY EXAMINATIONS 2006/2007
EXAMINATION FOR THE DEGREE OF BACHELOR OF LIBRARY
SCIENCE
BLIS 207: MARKETING AND PUBLIC RELATIONS
DATE: Wednesday 17th January,2007
TIME: 2.00 p.m.-4.00 p.m.
INSTRUCTIONS
grJYATTA UNIVE£tSJIY __LIBRAR\\-
Answer Question ONE and any other TWO.
1.
a)
Explain and illustrate the concept of marketing of information service to reflect its justification.
b)
Write concise notes on the following:
1.
Market segmentation
11.
Information audit
111.
Customer relations
2.
Describe the factors that can affect customer service m the information environment.
3.
Provide a detailed outline of the development of a price strategy of an information service. Describe each phase.
4.
Discuss the methods that you may use to market information services in a given library and information center.
5.
Highlight how you would use good public relations to improve information and communication services in a special library.

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