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Amt104: Media History Question Paper

Amt104: Media History 

Course:Bachelor Of Arts In Communication And Media

Institution: Maseno University question papers

Exam Year:2011



?INSTRUCTIONS: answer 1 and any othe two questions.

1. Gutenberg, the father of printing, led a dehumanizing and frustrating life despite his immense contributions to printing.
I. Discuss the above statement[10marks]
ii. Explain specific contributions of Gutenberg to printing[20marks]

2. History of media began with the printing[20marks]

3. Briefly trace the origin and development of any two of the following
i. Radio [10marks]
ii.TV[10marks]
iii. Newspaper[10marks]

4. Explain the following
i. Penny press[10marks]
ii. Yellow journalism[10marks]

5. a) Outline the role played by the missionaries in the development of the press in Kenya[10marks]
b) Describe the characteristic of the colonial newspapers in Kenya[10marks]?




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