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Bba 201:Principles Of Marketing Question Paper

Bba 201:Principles Of Marketing 

Course:Bachelor Of Commerce

Institution: Kenyatta University question papers

Exam Year:2008



INSTRUCTIONS:ANSWER QUESTION ONE AND ANY OTHER TWO QUESTIONS.

Q1.Marketing research is a vital component in determining a company's marketing
strategy.Identify possible types of marketing research and the type of data a marketer would wish to collect and why?


Q2.Like other firms of management,marketing management has its historical development.What
are the stages marketing has gone through up to date? (15marks)


Q3.The communication arm of marketing is promotion.Within the promotion mix,there are
various elements.Identify these elements and discuss each element in detail. (15marks)


Q4.Players within a distribution channel are critical in the process of having the product
at the right time,right place,and at the convenience of the customer.Who are the middlemen
you would use to handle your product as a manufacturer in order to get that product to the
customer at his convenience? (You can form details of your choice(15Marks)


Q5.Identify and discuss various pricing strategies that a marketer can apply in a given marketing segment.(15marks)




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