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Bmgt 221: Business Communication Question Paper

Bmgt 221: Business Communication

Course:Bachelor Of Commerce

Institution: Kabarak University question papers

Exam Year:2009

INSTRUCTIONS:
Attempt question one and any other two.

QUESTION ONE.
a) Discuss the factors that have led to the growing importance of communication in
organizations. (10mks)
b) An advertiser offered to sell a “big bad dog”. The word bad is to convey the
dog’s attacking power to guard a house. Some readers got the message otherwise.
i) What problem could have occurred? (3mks)
ii) Describe four causes of a problem of this nature. (4mks)
iii) How does ideology hinder communication? Cite an example.
(3mks)
c) Read the following excerpt presented to you by a sales man who reports to you in
ABC company and answer the question that follows.
Of our three products Jayne, Jop and Juet various customers of different social
classes have subscribed for them. Hundred clients of the high income group have
subscribed for Jayne three hundred for Jop and six hundred for Juet. The middle
class group have subscribed as follows: seven hundred for Jayne six hundred for
Jop and five hundred for Juet.
The low income earners have subscribed as follows one thousand for Jayne, one
thousand eight hundred for Jop and one thousand five hundred for Juet.
The estimated totals of the high income groups are 1,500. The middle income
earners total up to 3,500. The low income group has a total of 5,000.
How best can you relay the above information to permit analysis and to achieve
efficiency and effectiveness in communication? (10mks)
QUESTION TWO
One of your best dealers has overstayed with some debt owed to you, despite reminders.
a) What kind of letter will you write and what factors will you take in to
consideration. (4mks)
b) Write a letter to that effect stating the possible actions you might take.
(6mks)
c) Describe the major tool of upward communication in an organization and explain
the characteristics of the tool to make it effective. (10mks)
QUESTION THREE
a) It is argued that committees are waste of time and money in an organization. You
agree with this statement. How would you support these sentiments?
(10mks)
b) Distinguish a conference from a committee (5mks)
c) Explain how you would conduct effective interviews in your organization as a
manager. (5mks)
QUESTION FOUR
a) “Communication in organizations has realized notable improvements due to
technological development. Explain the various systems in the organization today
that supports the statement. (8mks)
b) The emphasis in traditional management theories is on a communication system
that trickles down the laid down hierarchical structure. Explain why you would
agree with this theory. (10mks)
c) Cite four demerits of diagonal communication. (2mks)

Bmgt 221: Business Communication Question Paper

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