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Bmgt 221: Business Communication Question Paper

Bmgt 221: Business Communication

Course:Bachelor Of Commerce

Institution: Kabarak University question papers

Exam Year:2009

INSTRUCTIONS:
QUESTION ONE
a) Report writing is an essential activity in organizations. What main issues should
be considered in order to write a good report? (10mks)
b) You are a middle level manager at Federal Corporation of Kenya, in the
marketing department. Your boss has requested you to explain why the sales of
Jaguar shoes have gone down in the recent past.
Draft a report using a memo format is response to the request. (10mks)
c) Discuss the various problems you might encounter in organizing and conducting
meetings in an organization. (10mks)
QUESTION TWO
a) What do you understand by the term “Paralanguage”? (2mks)
b) Discuss some of the important aspects of paralanguage. (4mks)
c) How would you as a manager in an organization use informal channels of
communication effectively, despite its disadvantages? (10mks)
d) Discuss any four disadvantages of e-mail for communication in organizations.
(4mks)
QUESTION THREE
a) “Eye contact is of paramount importance in face to face communication”.
Explain. (4mks)
b) Write a final reminder to a major debtor who has failed to keep his commitment
to make payment of monthly installments. (10mks)
c) Explain the functions of a business letter. (4mks)
d) Describe a circular letter. (2mks)
QUESTION FOUR
a) Discuss the technological advances that have made it possible to transmit printed
massages, pictures and even live performances to all corners of the world.
(10mks)
b) Write an office Memorandum warning employees against a habit of submitting
fake medical bills. (5mks)
c) Explain any five characteristics of communication. (5mks)

Bmgt 221: Business Communication Question Paper

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