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E-Commerce Y3s2 2009/2010 Academic Year Question Paper

E-Commerce Y3s2 2009/2010 Academic Year

Course:Bachelor Of Business Management And Information Technology

Institution: Kabarak University question papers

Exam Year:2010

COURSE CODE: BMIT 326
COURSE TITLE: E-COMMERCE
STREAM: Y3S2

INSTRUCTIONS:
Answer question ONE in SECTION A and any other THREE question in SECTION B

SECTION A: ANSWER QUESTION ONE
QUESTION ONE (40 marks)
a) Explain what each of the following is and how it leads to the success of an electronic
business. (6mks)
i) Electronic marketing
ii) Electronic security

b) Explain the following E-Business models
i) Business to Consumer
ii) Business to Business
iii) Consumer to Consumer
iv) Business to government (8mks)
c) Distinguish the following E-cash schemes (8mks)
i) Digicash
ii) Net bill
iii) Minipay
iv) Smart cards
d) Discuss the major categories of web maintance giving relevant examples (6mks)
e) Explain five characteriscs of succesive e-payment methods (6mks)
f) Explain any three approaches to building a website (6mks)

SECTION B
QUESTION TWO (20 marks)
a) State and explain any four ways of advertising online (4mks)

b) State and explain the reasons that have led to increase in online advertising (4mks)

c) Differentiate between a credit card an electronic wallet. (2mks)
d) Discuss any three e-commerce security threats (3mks)
d) What are the four major principles of e-commerce architecture ? (4mks)
e) Explain two fundamental principles of e-payment system (3mks)

QUESTION THREE (20 marks)
a) What is firewall? (2mks)
b) Explain two benefits of internet-firewall (2mks)
c) Define the term security in relation to electronic business (2mks)
d) Explain four network and website security risks (4mks)
e) Describe the key difference between traditional and electronic commerce (2mks)
f) What are the major costs and challenges of an e-business ? (6mks)
g) Explain four advantages of E-commerce (4mks)

QUESTION FOUR (20 marks)
a) Explain the importance of e-commerce in the following areas (6mks)
i) Work routine
ii) Marketing
b) Discuss four challenges electronic business face when establishing intranets (4mks)
c) Design an e-commerce strategic planing framework (8mks)
d) Differentiate betweenn an intranet and extranet (2mks)

QUESTION FIVE (20 marks)
a) Creating a web site that meets the needs of visitors with a wide range of motivations can be
challenging. Businesses should attempt to meet certain goals when constructing their web
sites. Briefly explain at least two goals. (4mks)
b) Explain what is meant by the following terms as used in e-commerce (2mks)
i) Affiliate marketing
ii) Turnkey internet business
c) A fundamental feature of hypertext is that you can hyperlink documents; you can point
to another place inside the current document, inside another document in the local collection,
or inside a document anywhere on the Internet. Discuss any five structure that you can
employ when designing links for web sites to achieve different navigational requirements.
(8mks)
d) Discuss the merits and demerits of the internet in the Kenyan context (6mks)

E-Commerce Y3s2 2009/2010 Academic Year Question Paper

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