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Principles And Practice Of Management Question Paper

Principles And Practice Of Management

Course:Bachelor Of Business Management (Bbm) ()

Exam Year:2010

PRINCIPLES AND PRACTICE OF MANAGEMENT

DECEMBER 2010 Time Allowed: 3 hours.

Answer any FIVE questions. All questions carry equal marks.

QUESTION ONE
MILKY DAIRIES LTD
Milky Dairies Ltd. processes and distributes milk and milk products. Ngari, the proprietor of the business inherited the business from his father. He is conversant with details of buying, advertising and depot management.

Each one of his depot managers and branch staff meet once every two weeks to review progress on operations. Ngari visits each depot every 2 to 3 days each week to work and supervise the branch managers.

Ngari is worried about communication and the level of motivation among the employees of the enterprise. He feels that at the fortnightly meetings he had held, all his mangers and staff listened carefully, but judging from their actions, he has begun to wonder whether they had understood what he said. Ngari has noted that many o his policies were not being strictly followed,. For instance, in the stores, he often had to re-write advertising messages, while in some of the depots, the employees were talking of joining a workers union.

Managers and employees were quoted as saying that they did not know the intentions of their employer. They believed that they could do better if they had an opportunity to communicate with Mr. Ngari and his assistants at the head office.

On his part, Ngari feels that many of his managers in the head office and in the depots as well as most of the employees are merely doing their job. They are not showing any real imagination or drive. He is also concerned that some of his best employees had quit and taken positions with a competitor. Mr. Ngari has approached a management consultant to advise him on the best way to motivate his staff and communicate better.

Required:
a) Identify and briefly explain the communication problems afflicting Milky Dairies Ltd. and suggest ways of solving the problems. (10 marks)
b) What incentives would Ngari offer his staff in order to motivate them? (8 marks)
(Total: 20 marks)

QUESTION TWO
a) Explain the circumstances when an organisation would find it appropriate to use committees. (8 marks)
b) Committees are sometimes prone to abuse. Describe the steps that should be taken in order to ensure effective performance of committees. (12 marks)
(Total: 20 marks)

QUESTION THREE
To what extent are Henri Fayol’s principles of management relevant to the management of organisations today? (Total: 20 marks)

QUESTION FOUR
Write explanatory notes on the marketing concepts listed below:
a) The production concept (4 marks)
b) The product concept (4 marks)
c) The selling concept (4 marks)
d) The marketing concept (4 marks)
e) The societal concept (4 marks)
(Total: 20 marks)

QUESTION FIVE
Forecasting involves accurately predicting future events:
a) Describe the difficulties managers may encounter when forecasting. (10 marks)
b) What factors are considered when selecting a method of forecasting? (10 marks)
(Total: 20 marks)
(Total marks 100)

Principles And Practice Of Management Question Paper

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