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Outline the steps that a company must follow in order to achieve a particular product or service positioning.
Date posted:
November 5, 2021
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Explain the term product positioning.
Date posted:
November 5, 2021
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Explain the requirements for successful /effective segmentation.
Date posted:
November 5, 2021
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State and explain factors that influence the choice of targeting strategy in marketing.
Date posted:
November 5, 2021
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Discuss demographic segmentation in marketing.
Date posted:
November 5, 2021
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Give advantages and disadvantages of demographic segmentation.
Date posted:
November 5, 2021
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Give advantages and disadvantages of geographic segmentation.
Date posted:
November 5, 2021
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Give reasons why geographic segmentation can be a useful strategy to segment markets.
Date posted:
November 5, 2021
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Outline the Steps in the market segmentation Process
Date posted:
November 5, 2021
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Give the disadvantages of Market Segmentation.
Date posted:
November 5, 2021
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Explain the importance Of Market Segmentation.
Date posted:
November 5, 2021
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Give two objectives of market segmentation.
Date posted:
November 5, 2021
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State the subcultures that consumers can be subdivided into.
Date posted:
November 5, 2021
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Name the two distinct elements that the cultural profile of any society consists of.
Date posted:
November 5, 2021
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Define subculture.
Date posted:
November 5, 2021
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Outline the significance of culture to marketing.
Date posted:
November 5, 2021
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Discuss the three factors that affect a consumer making a purchase decision.
Date posted:
November 5, 2021
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State and explain factors that affect consumer buying decision process.
Date posted:
November 5, 2021
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Describe the roles of studying consumer behaviour.
Date posted:
November 5, 2021
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Define consumer analysis.
Date posted:
November 5, 2021
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State why consumer profile/analysis is important.
Date posted:
November 5, 2021
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Briefly explain consumer behaviour roles.
Date posted:
November 5, 2021
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Give the contrasting characteristics of marketing research and marketing information system.
Date posted:
November 5, 2021
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Outline the factors to consider when choosing method to use in primary research.
Date posted:
November 5, 2021
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State the methods used in primary research.
Date posted:
November 5, 2021
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State the advantages and disadvantages of primary research.
Date posted:
November 5, 2021
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What are the advantages and disadvantages of Secondary research?
Date posted:
November 5, 2021
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Describe the two types of marketing research.
Date posted:
November 5, 2021
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Discuss the roles/benefits/importance of marketing research.
Date posted:
November 5, 2021
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Discuss the marketing information system.
Date posted:
November 5, 2021