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International Marketing Question Paper

International Marketing

Course:Bachelor Of Arts In Business Administration

Institution: Kenya Methodist University question papers

Exam Year:2009

Answer question one and any other two questions

Question 1
a) Looking at marketer and considering the extent and nature of its involvement overseas the marketer may fall into one of several categories. Outline these categories. (20marks)

Question 2
a) What is meant by licensing (4marks?)
b) What are the advantages of licensing (16marks?)

Question 3
a) Considering the economic environment in international marketing, a country’s industrial structure shapes the country’s product and service requirements. Outline the different types of industrial structures that can be identified.(10marks)
b) The international marketer distinguishes countries with different income distribution patterns .Outline these different income distribution groups.(10marks)

Question 4
Joint ventures are popular mode of entry in foreign markets.
a) Why are companies interested in using this mode of entry?(12marks)
b) When partners in a joint venture are a failure they have options for resolving the problem. Outline these options (8marks)

Question 5
Given that multinational corporations (MNC’S) have a huge impact globally, outline some features or characteristics which make them unique (20marks)

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