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E-Commerce (Bbit 436) (Cisy 428) 1St Trimester 2016 Question Paper

E-Commerce (Bbit 436) (Cisy 428) 1St Trimester 2016

Course:Bachelor Of Business Information Technology

Institution: Kenya Methodist University question papers

Exam Year:2016

E-Commerce (BBIT 436) (CISY 428) 1ST TRIMESTER 2016
KENYA METHODIST UNIVERSITY

END OF 1'ST 'TRIMESTER 2016 (DAY) EXAMINATIONS

SCHOOL : SCIENCE AND TECHNOLOGY
DEPARTMENT : COMPUTING & INFORMATION SCIENCE
UNIT CODE : CISY 428/BBIT 436

UNIT TITLE:E- COMMERCE

TIME : 2 HOURS

INSTRUCTIONS:

Answer question 1 and two others.
Section A

Question One (Compulsory)
The IT manager of a bicycle manufacturer company asks you about Internet Security. The company has an e-commerce website hosted externally by an Internet Services provider whose staff read orders and other customer inputs from the website prior to storing them in an electronic folder for the company to download. The company also uses a Virtual Private Network (VPN) link with the engineering consultancy that supplies designs for new bikes, and also uses email with other businesses in its supply chain.

Consider the above scenario and:

a) Identify and analyze THREE risks that cover the manufacturer’s use of the Internet (9 marks)
b) Discuss four ways the firm can protectits Electronic Commerce Assets (8marks)
c) Choose some mitigation action that is appropriate for each risk, giving your reasons (12 marks)
d) Give one advantage the company may have by having its email services hosted externally. (1mark)
Section B

Question Two

List four preliquisites that one needs to connect to the internet.
(4marks)
Differentiate between the following Ecommerce concepts
(6marks)
Intranet and Extranet
Peer to peer network and Client server network
Computer network and the Internet.
Discuss the two most important measures of a Web site’s performance
(4marks)
Explain three legal and Ethical issues that arise for companies conducting electronic commerce
(6 marks)
Question Three

What are the key differences between traditional commerce and electronic commerce?
( 2 marks)
List and explain three Web Server Tools one should consider during the acquisition of a commercial Web site.
(6marks)
List three Advantages of choosing an in house website server
(6marks)
Explain any three costs involved in web hosting.
(6marks)
Question 4

Define a business model and its importance in any business application
(3marks)
Discuss the following types of business models.
(9marks)
Business-to-Business (B2B)
Business-to-Consumer (B2C)
Business-to-Government (B2G)
List and explain any four examples of internet commerce business models
(8marks)
Question 5

What is the difference between subject-matter jurisdiction and personal jurisdiction?(4marks)
Define the term "presence" and explain why firms that do business on the Web should be more concerned about presence than firms that operate only in the physical world.
(4marks)
Explain the following promotion techniques for the Web
(12 marks)
Creating an Effective Web Presence
Identifying and getting Customers
Creating and Maintaining Brands on the Web
Categories: E-Commerce | (BBIT 436) | (CISY 428) | 1ST TRIMESTER 2016
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E-Commerce (Bbit 436) (Cisy 428) 1St Trimester 2016 Question Paper

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