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E-Commerce (Bbit 436) (Cisy 428) 2Nd Trimester 2015 Question Paper

E-Commerce (Bbit 436) (Cisy 428) 2Nd Trimester 2015

Course:Bachelor Of Business Information Technology

Institution: Kenya Methodist University question papers

Exam Year:2015

E-COMMERCE (BBIT 436) (CISY 428) 2ND TRIMESTER 2015
KENYA METHODIST UNIVERSITY

END OF 2'ND 'TRIMESTER 2015 (FT) EXAMINATION

FACULTY : COMPUTING & INFORMATICS
DEPARTMENT : COMPUTER SCIENCE
UNIT CODE : BBIT 436/CISY 428
UNIT TITLE : E-COMMERCE
TIME : 2 HOURS

SECTION A

Answer all questions in this section

Question One

Define the term digital wallet.
(2 Marks)
Distinguish between e-commerce and e-business.
(4 Marks)
Distinguish between the richness and reach of information
(4 Marks)
Discuss the revolution in internet marketing technologies, highlighting three main broad impacts the internet has had on production and logistics.
(6 Marks)
Justify how the following four inter-related factors contribute to the establishment of an effective electronic commerce strategy in an enterprise:
(8 Marks)
Strategic thinking
Strategic planning
Opportunistic decision making
Mission statement
State and explain any three B2C, e-commerce revenue models.
(8 Marks)
SECTION B

Answer any two questions

Question Two

Describe the three types of search engine marketing that exist.
(6 Marks)
Discuss two benefits of search engines marketing.
(4 Marks)
Uchumi is a grocery chain store chain; they recently have adopted the internet as a platform of doing business which presents an opportunity for both business and their customers. Discuss five benefits that consumers might get while using web-based decision support systems to support purchasing decisions.
(5 Marks)
Question Three

Discuss with examples the major categories of e-commerce.
(9 Marks)
What are web transaction logs and how do they work in combination with registration forms, shopping databases, cookies and web bugs to assist firms understand how customers behave online.
(6 Marks)
Question Four

Discuss any five electronic payment systems, giving a short description of how they work and give a real life example for each.
(10 marks)
Explain how the following five internet business models operate and generate revenue giving Kenyan example.
(5 marks)
Information brokers
Virtual store from
Online market places
Virtual communities
Contact provider

E-Commerce (Bbit 436) (Cisy 428) 2Nd Trimester 2015 Question Paper

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