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Promotions Management Question Paper

Promotions Management

Course:Bachelor Of Business Management

Institution: Moi University question papers

Exam Year:2009

UNIVERSITY EXAMINATIONS: 2009/2010
PROMOTIONS MANAGEMENT
DATE: DECEMBER 2009 TIME: 2 HOURS
INSTRUCTIONS: Answer ONE and Any other TWO Questions
QUESTION ONE
(a) Explain briefly five components of promotion mix. (15 Marks)
(b) ‘Companies need to be socially responsible when advertising’, according
to you how can this be achieved in Kenya? (10 Marks)
(c) By use of a diagram illustrate the communication process model. (5 Marks)
QUESTION TWO
(a) Elucidate the merits and demerits of print media advertising. (10 Marks)
(b) Discuss the factors that need to be considered when selecting an advertising media? (10 Marks)
QUESTION THREE
(a) ‘Salespersons use exactly the same sales methods’; describe the elements
of personal selling. (14 Marks)
(b) List six main activities of a sales force according to P.Kotler. (6 Marks)
QUESTION FOUR
Write short notes on the following;
a) Mail order
b) Direct response advertising
c) Mail
d) TeleMarketing (each 5 Marks) (Total 20 Marks)
QUESTION FIVE
(a) Describe reasons behind sales promotion in an organization. (10 Marks)
(b) What factors will you take into account while selecting a suitable channel for distribution.
(10 Marks)

Promotions Management Question Paper

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