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Cuu 100: Communication Skills Question Paper
Cuu 100: Communication Skills
Course:Bachelor Of Commerce
Institution: Kca University question papers
Exam Year:2009
1
UNIVERSITY EXAMINATIONS: 2008/2009
FIRST YEAR STAGE I EXAMINATION FOR THE DEGREE OF
BACHELOR OF COMMERCE
CUU 100: COMMUNICATION SKILLS (SATURDAY)
DATE: AUGUST 2009 TIME: 2 HOURS
INSTRUCTIONS: Answer question ONE and any other TWO questions
QUESTION ONE
(a) There are different techniques of communication that can be adopted in selling the products/
services of your organization to potential clients.
These can include:
i) Sending letters and brochures
ii) Giving demonstrations at exhibitions
iii) Advertising on radio and television
iv) Making individual visits by sales staff
Compare the advantages and disadvantages of each of these methods. (16 marks)
(b) Consider yourself the team leader of a software development company implementing an
important new computer system for a client. The project has fallen behind schedule for a
number of reasons.
Your manager has received a letter of complaint from the client seeking assurance that there will be
no further slippages in the time schedule and indicating a lack of confidence in your project
management team.
Write a letter of reply to the client. (10 marks)
(c) Explain the importance of clear thought in communication. (4 marks)
2
QUESTION TWO
a) Explain the circumstances under which an organization could engage the services of a private
agency for its public relations rather than establishing its own public relations department.
(5 marks)
b) Design the text of an advert for the position of public relations officer in your organization.
(10 marks)
c) In relation to meetings, explain the significance of the basic parts of the agenda of a committee
meeting. (5 marks)
QUESTION THREE
a) You work in the Human Resource Department of a large organization and have been asked to
investigate the availability and suitability of a range of training courses that could be made
available to staff. These should include short courses, self learning courses, and external
courses for specific qualifications.
Prepare a report on your findings for the Human Resource Manager, and indicate the benefits
to the company and staff. (15 marks)
b) Sometimes an organization may decide to hire a private recruitment agency to recruit its staff
rather than conduct interviews in house. Explain the possible reasons for this. (5 marks)
QUESTION FOUR
a) There have been complaints from members of the public about your organization, which has
recently suffered some negative publicity.
Draft a press release to be published in the newspapers to counter this. (10 marks)
b) Explain the various ways through which a committee chairman can contribute to the failure of
the meeting. (10 marks)
QUESTION FIVE
a) Outline five ways in which an organization can use the services of the press. ( 5 marks)
b) Quoting relevant examples, analyze the role of non verbal communication in a class room.
(10 marks)
c) Explain the five elements of an effective public speech. (5 marks)
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