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E-Commerce Question Paper

E-Commerce

Course:Diploma In Information Technology

Institution: Kca University question papers

Exam Year:2010

UNIVERSITY EXAMINATIONS: 2009/2010
STAGE V EXAMINATION FOR DIPLOMA IN INFORMATION
TECHNOLOGY
DIT 502: E-COMMERCE
DATE: JULY 2010 TIME: 1½HOURS
INSTRUCTIONS: Answer any THREE questions
QUESTION ONE (20 MARKS)
a) Explain the process of online payment processing using a credit card. (5 Marks)
Describe the role of Secure Sockets Layer protocol as used in electronic payment system.
(2 Marks)
b) Define the term e-mail marketing as used in electronic commerce. Hence, describe three
approaches used in email marketing. (7 Marks)
c) Describe three components and function of the shopping cart as used in commercial websites.
(6 Marks)
QUESTION TWO (20 MARKS)
a) Nonrepudiation, in digital security is a way to guarantee that the sender of a message cannot later
deny having sent the message and that the recipient cannot deny having received the message.
Explain three ways of implementing nonrepudiation in electronic commerce. (6 Marks)
b) Explain the following components of a business model.
i) Value proposition. (2Marks)
ii)Market segment (2 Marks)
iii) Value chain structure. (2 Marks)
2
iv) Revenue generation and margins. (2 Marks)
v) Position in value network. (2 Marks)
vi) Competitive strategy. (2 Marks)
c) Define the term digitizable product, hence give an example. (2 Marks)
QUESTION THREE (20 MARKS)
a) Most companies are not willing to make radical changes in their business processes in order to
adopt information technologies. Instead, they may opt to check the steps in the existing
processes to see if different order or combination of existing tasks might result in greater speed,
greater efficiency and greater customer satisfaction. In view of this and using specific
examples, categorize business processes that may or may not be improved by information
technologies. (9 Marks)
b) Describe the following components of the supply chain.
i) Upstream supply chain. (3 Marks)
ii) Internal supply chain. (3 Marks)
iii) Downstream supply chain. (3 Marks)
c) Describe any TWO advantages of ecommerce to the seller. (2 Marks)
QUESTION FOUR (20 MARKS)
a) Describe why it is necessary for a potential investor to perform an internal analysis before
attempting any business venture. (6 Marks)
b) Describe the term direct marketing and explain SEVEN different media, used by businesses to
achieve direct marketing. (9 Marks)
c) Explain the role of value added networks (VANs) in electronic commerce. (5 Marks)
QUESTION FIVE (20 MARKS)
a) Briefly outline all the major contents of an ecommerce business plan. (12 Marks)
b) Variability coupled with time delays in the transmission of information up the supply chain and
time delays in manufacturing and shipping goods down the supply chain create the bullwhip
effect. Describe any FOUR possible countermeasures in ecommerce to this problem.
(8 Marks)

E-Commerce Question Paper

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