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Cms 203: Research Methodology Question Paper
Cms 203: Research Methodology
Course:Bachelor Of Commerce
Institution: Kca University question papers
Exam Year:2009
1
UNIVERSITY EXAMINATIONS: 2008/2009
SECOND YEAR STAGE II EXAMINATION FOR THE DEGREE OF
BACHELOR OF COMMERCE
CMS 203: RESEARCH METHODOLOGY - SUNDAY CLASS
DATE: AUGUST 2009 TIME: 2 HOURS
INSTRUCTIONS: Answer question ONE and any other TWO questions
QUESTION ONE
i) Assume you are planning to interview shoppers in a shopping mall about their views on
increased food prices and what the government should do about them. In what ways might you
motivate shoppers to cooperate in your survey? (5 Marks)
ii) You decide to take a telephone survey of 40 families in kariobangi exchange area. You want an
excellent representation of all subscribers in the exchange area . The subscribers come from
three distinct groups. Explain how you will carry out this study in order to meet the criterion
above. (5 Marks)
iii) Distinguish between the following:
(a) Parametric and non parametric tests (2 Marks)
(b) Type 1 error and type 11 error (2 Marks)
(c) Null hypothesis and alternative hypothesis (2 Marks)
QUESTION TWO
You are set to conduct a study on the factors affecting the girl child education in samburu District.
Required:
i) List the specific objectives for this study (3 Marks)
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ii) Determine the sampling criteria given that samburu district is divided into four divisions:
Samburu east, samburu West, samburu South and samburu North. (6 Marks)
iii) What research design is best for this study and why (4 Marks)
iv) Assuming that the study found out that poverty and female genital mutilation affect the girl
child education, write an abstract for the study (7 Marks)
QUESTION THREE
i) Discuss the importance of conducting a literature review (5 Marks)
ii) Discuss the potential sources of literature review (5 Marks)
iii) John is conducting a research on the effectivennes of customer care strategies for banks. He has
come up with the problem statement below.
Customer care is a strategic tool for retaining customers through a combination of efforts where
customer’s disaffection with the company is reduced to the bare minimum. Virtually every major
company, especially those in the service industry have a customer care department with the sole
aim of keeping the customer happy.
This study seeks to find out the effectiveness of customer care strategies. Specifically, the study
sets to find out the effectiveness of customer complaints resolution, customer relationship
management and service delivery as strategies in customer care.
Required: Critique the above problem statement (10 Marks)
QUESTION FOUR
i) Discuss the importance of research in society (5 Marks)
ii) Discuss how a researcher can use multistage sampling (5 Marks)
iii) John is set to conduct literature review of his study. Provide him with the steps for conducting
an effective literature review (10 Marks)
QUESTION FIVE
i) Discuss the pitfalls of a questionnaire as a tool for data collection (5 Marks)
ii) Discuss the circumstances under which a researcher can use a causal research design
(5 Marks)
iii) Discuss the steps in hypothesis testing (5 Marks)
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iv) Tom is interested in conducting a research on the factors that prompted activists to fight for the
repeal of section 2(a) in 1990’s. Since he does not know the activists very well, describe how
he should conduct the sampling process. (5 Marks)
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