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Strategic Management Question Paper

Strategic Management

Course:Diploma In Business Administration

Institution: Kenya Methodist University question papers

Exam Year:2007

Question 1
Corporate strategies address the overall strategies that an organization will follow .The three main strategies at the corporate level are directional, portfolio and parenting analysis strategies
a) What do understand by these strategies? (5marks)
b) Discuss each of these strategies and explain the major components of each strategy.(25marks)
QUESTION 2
a) Distinguish four of the following strategic management tools and show their importance to the organization .SWOT, IFAS, EFAS, KSF, KFF, PEST.(10marks)
b) The essence of strategic management is coping with competition which is basically rooted in the industry environment. Discuss how competitive forces shape the firms strategy.(10marks)

QUESTION 3
a) Define strategic management (2marks)
b) Describe some of the strategic management can offer to an organization (18marks)
QUESTION 4
Write short notes on the following terms as used in strategic management
a) Entrepreneurial mode
b) Sustained competitive advantage
c) Positioning school
d) Resource based view (20marks)
QUESTION 5
a) Describe porters five forces model and how it can be used to analyze external organization environment.(10marks)
b) Porters also propose two generic competitive strategies for outperforming other organizations in a particular industry; lower cost and differentiation .Differentiate these two and show how an organization can gain a competitive advantage from them.(10marks)

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