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Entre 432:Business Planning Question Paper

Entre 432:Business Planning

Course:Business Administration

Institution: Kenya Methodist University question papers

Exam Year:2011

FACULTY : BUSINESS AND MANAGEMENT STUDIES

DEPARTMENT : BUSINESS ADMINISTRATION

TIME : 2 HOURS

INSTRUCTIONS Answer Question ONE and any Other TWO Questions

Question 1

a) Distinguish between a business plan and an investment plan (6marks)

b) The executive summary is the most important part of the business plan. Discuss the statement as a student of business planning (4marks)

c) 4Ps are the most important component of the marketing section of the business plan. State and explain the 4Ps of the marketing section of a business plan (8marks)

d) Market research should be carried out before a business plan is documented. State and explain the importance of the market research to a new business planner (6marks)

e) Using a graph illustrate the break-even point of a business venture. Reflect all revenues and costs involved (6marks)

Question 2

a) Mr. Onyango would like to write a business plan for the purpose of acquiring a loan from Kenya Commercial Bank, he has approached you for advice on how to write the financial plan for a cafe business. Develop for him a simple guide of the financial plan and the content it includes (12marks)

b) A cash flow statement should be drawn on a business plan financial sections. Discuss the importance and features of a cash flow statement. (8marks)

Question 3

a) Mrs. Kamau a former primary teacher has approached you to develop for her a simple management plan of a business enterprise that would like to engage in a primary academy school. (12marks)

b) A business description gives the whole business plan in summary. Qualify the statement (8marks)

Question 4

a) The SWOT analysis is the most important part of the marketing summary of a business plan. Develop a SWOT analysis for a business plan opportunity in the milk industry (12marks)

b) The primary reason to prepare a business plan before you begin is to create a tool to deal with investors and financial sources. Qualify the statement as a student of business plan (8marks)

Question 5

a) Discuss the various features of the income statement and the balance sheet and explain their importance to the business enterprise (12marks)

b) Staff a simple business enterprise for a business of your choice and discuss its components (8marks)

Entre 432:Business Planning Question Paper

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