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Hrmg 432:Consumer Behavior Question Paper

Hrmg 432:Consumer Behavior

Course:Education

Institution: Kenya Methodist University question papers

Exam Year:2013

CONSUMER BEHAVIOR (HRMG 432) 3RD TRIMESTER 2013

KENYA METHODIST UNIVERSITY

END OF 3RDTRIMESTER 2013 (SB) EXAMINATION
FACULTY : EDUCATION AND SOCIAL SCIENCES
DEPARTMENT : EDUCATION
UNIT CODE : HRMG 432
UNIT TITLE : CONSUMER BEHAVIOR
TIME : 2 HOURS

INSTRUCTIONS

Answer any four questions. All questions carry equal marks

Question One
Highlight the key benefits in studying consumer behavior. (15 Marks)

Question Two
State and briefly explain the categories that have an effect on consumer behavior (15 Marks)

Question Three
Enumerate the main stages of consumer buying behavior. Give relevant examples. (15 marks)

Question Four
With relevant examples explain the major types of consumer buying behavior (15 Marks)

Question Five
State the type of decisions which are involved in organization buying. Give relevant examples (15 Marks)

Question Six
Discuss the nature in difference of organizational markets from home hold consumer markets. Cite relevant examples and applications (15 Marks)

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