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Buss 443: Marketing Logistics Question Paper

Buss 443: Marketing Logistics

Course:Marketing Logistics

Institution: Kenya Methodist University question papers

Exam Year:2008

KENYA METHODIST UNIVERSITY

END OF FIRST TRIMESTER 2008 EXAMINATION

FACULTY : BUSINESS AND MANAGEMENT STUDIES
DEPARTMENT : BUSINESS ADMINISTRATION
COURSE CODE : BUSS 443
COURSE TITLE : MARKETING LOGISTICS
TIME : 3 HOURS

INSTRUCTIONS
• Question One Is Compulsory. Answer Any Other Three Questions

Question 1

a) Inventory is both an asset and a liability. Explain (6marks)

b) Explain the reasons why organizations carry inventory. (9marks)

c) What are the inventory expectations of:
i) Sales and marketing department (5marks)
ii) Finance department (5marks)

Question 2

a) Distinguish between selling and marketing concepts (6marks)

b) Discuss the reasons why organizations should be market driven. (12marks)

c) Explain the hurdles that companies face while converting into a marketed oriented organization. (7marks)

Question 3

a) Discuss the factors to considered while selecting among the available transportation options. (12marks)

b) Discuss the various factors that affect transportation cost and select a product to profile the importance of each factor. (13marks)

Question 4

a) The trend in private warehousing is to use fewer but larger facilities in the network. Discuss the underlying economic rationale for this strategic shift in the number and size of private warehouses. (12marks)

b) Discuss the role of logistics in an organization of your choice. (13marks)

Question 5

a) Distinguish between physical distribution and logistics management. (6marks)
b) Discuss the reasons why manufacturers need the services of middlemen despite the fact that they give away control on the sale of their products. (12marks)
c) What are the main functions of channel intermediaries? (7marks)

Question 6

Logistics comprises a relatively large number of managerial activities. Discuss five of these activities and why they are important to logistic systems. (25marks)

Buss 443: Marketing Logistics Question Paper

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