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University Examination Question Paper

University Examination

Course:Bachelor Of Communication And Journalism

Institution: Multimedia University Of Kenya question papers

Exam Year:2012

MULTIMEDIA UNIVERSITY COLLEGE OF KENYA

FACULTY OF MEDIA AND COMMUNICATIONS

BACHELOR OF MASS COMMUNICATION

HSC 2105- ACADEMIC AND PROFESSIONAL WRITING

YEAR 1 SEMESTER 2

DATE: AUGUST 14TH 2012 TIME: 11:00-1:OOPM

Instructions: Answer Question ONE and any other Two Questions.

QUESTION 1

1. a)Explain the following rhetorical structure strategies in academic essay writing.
[6mks]
(i) Description (ii) Definition
b)Define a paragraph and describe three qualities of a good paragraph. (5mks)
c) Discuss the three term paper/assignment writing steps by stating the main features of each section:
- Defining the problem. [2mks]
- Limiting the problem. [5mks]
- Publishing/Presenting. [2mks]
d) Explain five benefits that a student derives by undertaking a term paper assignment.
[10mks]

QUESTION 2

a) Define a memo and write an illustrative memo that could be used at MMU to address students conduct. [7mks]
b) Explain any three ''barrier'' types that may affect the audience in a lecture lesson.
[6mks]
c) Describe ''critique'' concept and elaborate any of its three key elements in academic writing. [7mks]

QUESTION 3

a) Define the concept ''critical reading''. [2mks]
b) Describe a systematic study strategy that you would use in college. [10mks]
c) Explain four considerations in evaluating reference sources. [8mks]

QUESTION 4

a) Give four reasons why academic writers should document sources. [4mks]
b) Provide an elaborate definition of the term ''communication'' and explain four types of listening in a lecture setting. [10mks]
c) Discuss and illustrate the following types of graphic communication in academic writing.
(i) Tabulated data [6mks]
(ii) Pie chart

QUESTION 5

a) Describe the fallacy concept in academic writing argumentation and mention two types. [4mks]
b) Explain the following effective academic paper writing skills that a student needs to acquire.
(i) Synthesizing [8mks]
(ii) Evaluating
c) Discuss the following processes involved in library research. [4mks]
i) Plagiarism ii) Quoting
d) Highlight four points that would help a student be a good listener during lectures. [4mks]

University Examination Question Paper

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