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Hbc 2109 Principles Of Marketing Question Paper

Hbc 2109 Principles Of Marketing

Course:Bachelor Of Commerce

Institution: Multimedia University Of Kenya question papers

Exam Year:2015

MULTI MEDIA UNIVERSITY OF KENYA
HBC 2109 :PRINCIPALS OF MARKETING

1.List the seven element or the extended marketing mix 2marks
2.Distinguish between wants and needs 2marks
3.Describe the following business orientations
a.)Production orientation 3marks
b)Marketing orientation 3marks
c)Societal marketing orientation 3marks

4.The purchase decision process begins with need recognition .Explain ways in which need recognition may arise 6marks

5a.Define cognitive dissonance 2mqrks
b.What measurers do marketers take to reduce chances of their customers experiencing dissonance 8marks

6.)Describe three types of consumer behaviour 12marks

7.)List the advantages of market segmentation 3 marks

8.Define the following and give example''s
a.)Benefit segmentation 2marks
b) Volume segmentation
Describe the four marketing strategies and give examples of firms that use them 12marks

Hbc 2109 Principles Of Marketing Question Paper

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