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Bm 122: Entrepreneurship Question Paper

Bm 122: Entrepreneurship

Course:Diploma In Journalism And Mass Communication

Institution: Multimedia University Of Kenya question papers

Exam Year:2012

FACULTY OF MEDIA AND COMMUNICATIONS

YEAR 1, SEM 2

DATE: AUGUST 17TH, 2012 TIME: 11:00-1:00PM

Instructions

Answer question 1 and any other 2 questions from questions 2-5.

1. a) Explain the following terms.
i. Entrepreneurship
ii. Intrapreneurship
iii. Planning
iv. Franchising
v. Self employment (10 marks)

b) Explain FIVE reasons why entrepreneurship is becoming popular in Africa. (10 marks)

c) Outline five main factors you would consider when evaluating a business opportunity. (10 marks)

2. Discuss the main environmental factors that influence the activities of any given business organization. (20 marks)

3. a) Explain FIVE reasons why you would advice a potential entrepreneur to start up a new enterprise rather than buying an existing
business. (10 marks)

b) What factors must s/he consider if he chose to buy an existing business? (10 marks)

4. a) Explain the main functions of management. (10 marks)

b) Discuss the key responsibilities of production within a business enterprise. (10 marks)

5. State the reasons why change is often resisted and discuss the measures that the entrepreneur can take to overcome the resistance in
order to successfully institute change in the business. (20 marks)

Bm 122: Entrepreneurship Question Paper

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