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Hbc 2105: Business Studies Question Paper
Hbc 2105: Business Studies
Course:Bachelor Of Communication And Journalism
Institution: Multimedia University Of Kenya question papers
Exam Year:2012
MULTIMEDIA UNIVERSITY COLLEGE OF KENYA
FACULTY OF MEDIA AND COMMUNICATIONS
BACHELOR OF MASS COMMUNICATION
HBC 2105: BUSINESS STUDIES
JANUARY-APRIL 2012 SEMESTER
END OF SEMESTER EXAMINATION
YEAR 1, SEM 1
DATE: APRIL 19TH, 2012 TIME: 8.30-10.30AM
INSTRUCTIONS TO CANDIDATES:
Answer question ONE and any other TWO questions
QUESTION ONE
In 2005 Tony Mambo borrowed kshs 100,000 to open his first sandwich shop with two of his old schoolmates in Nairobi. Three years later they had 3 outlets. What they didn''t have was enough experience to manage the business. The growing losses pushed the partners out, but Mambo''s self-confidence told him to stick with it. He hired a management expert to help him learn management skills. As the business grew stronger, Tony decided that converting it to a company might be a boost to the struggling business. He hired a lawyer to prepare company documents for registration under the name Conza Ltd. By 2010, there were 7 branches and revenues approaching kshs 15 million a year. Conza Ltd went public [sold stock to the general public] that year, putting stock on open market.
Conza Ltd added only 5 new branches in the next five years. This made Mambo, the managing director to grow restless. He felt that he let the details of managing the business deflate his entrepreneurial passion. He vowed to change from a manager drowning in day to day details into a leader who could create a vision and inspire his employees to maximize their talents. Mambo chose a team of senior managers to review the goals of the company. Since then, Conza Ltd has more than tripled in size, with more than twenty branches. Now Conza sandwiches are served in such diverse places as much university campus in Nairobi and Mombasa and their environs. Mambo adds a personal touch to Conza Ltd advertisement by appearing in national magazines and television ads.
Questions
a) Highlight the various forms of business involved in this case. (3 marks)
b) Explain the demerits of the first form of business ownership in this case. (5 marks)
c) Mambo vowed to change from a manager drowning in day to day details into a leader.
Distinguish between a manager and a leader. (5 marks)
d) Identify the key documents that the lawyer will need to draw up for the registration of the business as
a company and their major elements. (12 marks)
e) Explain how Conza Ltd generally contributes to the Kenyan Economy. (5 marks)
QUESTION TWO
a) Business comprises of commerce and industry. Explain five major classifications of industry. (10 marks)
b) Describe the steps involved in a decision-making process. (10 marks)
QUESTION THREE
a) Explain the need for organizations to conduct their business in an ethical and socially responsible way.
(10 marks)
b) Human Resource management is a critical function for any business organization. Discuss the five major activities that should be undertaken in Human Resource management and their importance. (10 marks)
QUESTION FOUR
a) Explain the five main potential risks that a business is exposed to. (10 marks)
b) Discuss the role of IT in modern business. (10 marks)
QUESTION FIVE
a) Explain how the changes that occur in a business environment affect the management functions. (12 marks)
b) The Marketing Mix consists of 4Ps of marketing, how are they implemented by marketers. (8 marks)
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