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Business Communication Skills Question Paper

Business Communication Skills 

Course:Diploma In Information Technology

Institution: Bungoma Technical Training Institute question papers

Exam Year:2009



STAGE I EXAMINATION FOR DIPLOMA IN INFORMATION
TECHNOLOGY
DIT 105: BUSINESS COMMUNICATION SKILLS
DATE: DECEMBER 2009 TIME: 1½HOURS
INSTRUCTIONS: Answer any THREE questions
QUESTION 0NE (20 MARKS)
a) Give the advantages and disadvantages of oral communication. (10 Marks)
b) Identify FIVE common reasons why people communicate within a business. (5 Marks)
c) Explain the benefits of feedback in the communication process. (5 Marks)
QUESTION TWO (20 MARKS)
a) Name two types of customers. (2 Marks)
b) How would you stay close to your customers? (10 Marks)
c) Using your words describe what is a good working environment. (8 Marks)
QUESTION THREE (20 MARKS)
a) Interview is a tool of management. Explain FOUR reasons for conducting interviews.
(8 Marks)
b) Explain briefly any FIVE mistakes that managers make. (8 Marks)
c) Name four types of reading. (4 Marks)
2
QUESTION FOUR (20 MARKS)
a) Using the chart of the institution where you study or the company where you work, show and
explain the formal patterns of communication. (12 Marks)
b) State FOUR techniques that you would use while you are speaking in order to keep the interest
and attention of your audience. (4 Marks)
c) How can silence serve as an effective means of encouraging communication. (4 Marks)
QUESTION FIVE (20 MARKS)
a) Explain the significance of the following communication concepts. (12 Marks)
-Envisioning the audience
-Adapting the message to the audience.
-Empathy
b) Give FOUR advantages and disadvantages of the use of posters in advertising (8 Marks)






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