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Duu 100: Business Communication Question Paper

Duu 100: Business Communication

Course:Bachelor Of Commerce

Institution: Kca University question papers

Exam Year:2009

1
UNIVERSITY EXAMINATIONS: 2008/2009
STAGE I EXAMINATION FOR DIPLOMA IN BUSINESS MANAGEMENT
DUU 100: BUSINESS COMMUNICATION
DATE: APRIL 2009 TIME: 1½HOURS
INSTRUCTIONS: Answer any THREE questions
QUESTION ONE
a) As the Head of the Research department, write a memo to all students reminding them of the
necessity of effective communication in their project reports .Emphasize aspects that need to
be maintained. (10 Marks)
b) Briefly discuss how management can effectively use the following types of communication.
i. open door policy
ii. complaints and suggestions boxes
iii. counseling (6 Marks)
c). Discuss purposes of the different reading techniques.
(4 Marks)
QUESTION TWO
a) Discuss ten factors that may create ineffective communication at different stages of the
communication process. (10 Marks)
b) Explain the necessity of notes to a student. (3 Marks)
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c) The university has had to change its opening date due to unavoidable circumstances. Write a
notice to be published in the newspaper targeting students and their parents / guardians.
(7 Marks)
QUESTION THREE
a) Explain four reasons why it is important for organizations to hold frequent committee meetings.
(4 Marks)
b) Y recently sat for an interview but was not selected despite having the necessary academic
qualifications. Explain five possible reasons. (5 Marks)
c) Use six communication methods and explain different factors that determine their use in
specific situations. (6 Marks)
d) Explain what factors may make it necessary for an organization to maintain external
communication. (5 Marks)
QUESTION FOUR
a) Contrast oral communication versus written communication (10 Marks)
b) Illustrate formal communication in an organization and explain its advantages.
(5 Marks)
c) Highlight five differences between an official letter and a memorandum. (5 Marks)
QUESTION FIVE
a) Write a letter of application for a job together with an accompanying curriculum vitae.
(14 Marks)
b) Outline six advantages to a University that uses visual communication. (6 Marks)

Duu 100: Business Communication Question Paper

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