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Buss 025:Business Communication Question Paper

Buss 025:Business Communication

Course:Diploma In Public Relations & Business Administration

Institution: Kenya Methodist University question papers

Exam Year:2013

KENYA METHODIST UNIVERSITY

END OF 3RDTRIMESTER 2013 (DAY) EXAMINATION
SCHOOL : BUSINESS AND ECONOMICS
DEPARTMENT : BUSINESS ADMINISTRATION
UNIT CODE : BUSS 025
UNIT TITLE : BUSINESS COMMUNICATION

TIME: 2 HOURS

INSTRUCTIONS

Answer question one and any other two questions.

Question One

Effective communication is a building block of successful organizations. Why is this so?

(10 Marks)

Discuss the importance of non-verbal communication to management.

(10 Marks)

What is the difference between listening and hearing?

(5 marks)

As the manager of Kodhek communications center, you are debating between using written form of communication or oral form of communication to relay some vital information to the members of staff. Explain the form you would choose giving reasons for your choice. (5 Marks)

Question Two

Non-verbal communication frequently shapes people’s judgments about others, regardless of whether or not the perceptions are true. Highlight and explain some components of non-verbal communication.

(10 Marks)

Flow of communication from the sender to the receiver can intercepted by barriers. List and explain some of these drawbacks to communication.

(10 marks)

Question Three

Your best friend must give a speech and is frightened about it. What advice would you give to help him or her manage this fear?

(10 Marks)

Managers need to conduct effective meetings in order to ensure that the sole objective of the meeting has been accomplished. How can an effective meeting be realized?

(8 Marks)

Explain one type of a business report.

(2 Marks)

Question Four

Research reveals that multi-directional communication system demolishes the barriers of communication. Discuss any four directions of communication.

(10 Marks)

If you were an employer, what would you look for in a job applicant?

(10 Marks)

Question Five

Discuss why information technology is very important in modern business.

(10 marks)

You are the secretary of the business committee in your school; clearly outline the procedure and steps of writing minutes.

(10 marks)

Buss 025:Business Communication Question Paper

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