Get premium membership and access revision papers, questions with answers as well as video lessons.

Consumer Behavior B(Mktg 432) Question Paper

Consumer Behavior B(Mktg 432)

Course:Business Administration

Institution: Kenya Methodist University question papers

Exam Year:2013

TIME: 2 HOURS

INSTRUCTIONS: Answer Question One and any Other TWO Questions
Question One
a) Consumer research is fundamental in understanding consumer
behavior. With reference to the consumer research process. Discuss
this statement. (15marks)
b) Distinguish between organizational consumers and personal consumers.
Use examples. (5marks)
c) Using examples, describe the importance of understanding consumer
behavior. (10marks)

Question Two
a) Using the Maslow`s hierarchy of needs theory, discuss why human needs
never cease. (10marks)
b) Using examples, discuss the factors influencing selective perception.
(10marks)

Question Three
a) Describe the characteristics of a high involvement purchase decision.
(8marks)
b) Using appropriate examples, describe how life-style influences consumer
behavior. (12marks)

Question Four
a) When making a purchase decision, different family members play different roles with reference to the various roles, describe the role of family in consumer decision making. (8marks)
b) Describe the factors influencing organizational consumer decision making. (12marks)

Question Five
a) Using examples, discuss the basis used in segmenting consumer
markets. (15marks)
b) Describe the causes of cognitive dissonance in the post purchase stage of
consumer decision process. (5marks)

More Question Papers

Birs 111 : Critical And Creative Thinking

Cisy 432:Distributed Systems

Bbit 232:Database Systems

Bbit 241 Cisy 131 (Computer Networks / Telecommunication Networks)(2 Trimester 2016)

Cisy 332:Network Hardware And Configuration

Computer Networks (Bbit 241) (Cisy 131) (Dbit 223) (Dcis 121) 1St Trimester 2016

Database Management (Bbit 232) (Cisy 221) 2Nd Trimester 2015

Database Systems (Bbit 232) (Cisy 221) (Comp 340) (Bsis 115) (Dbit 221) (Dcis 106) 3Rd Trimester 2014

E-Commerce (Bbit 436) (Cisy 428) 1St Trimester 2016

E-Commerce (Bbit 436) (Cisy 428) 2Nd Trimester 2015

E-Commerce (Bbit 436) (Cisy 428) 3Rd Trimester 2015

Introduction To Computer Networks (Bbit 241) (Cisy 131) 2Nd Trimester 2014

Introduction To Computer Networks (Cisy 131) (Bbit 241) (Dbit 223) (Dcis 121) 2Nd Trimester 2015

Introduction To Information Systems (Bbit 111) 2Nd Trimester 2012

Introduction To Sociology (Sost 131) 1St Trimester 2015

Introduction To Sociology(Sost 131)2Nd Trimester 2016

Object Oriented Analysis And Design (Bbit 335) (Cisy 411) 3Rd Trimester 2014

Object Oriented Programming (Bbit 223) (Cisy 210) (Dcis 120) 2Nd Trimester 2014

Principles Of Marketing (Mktg 218) 2Nd Trimester 2014

Principles Of Marketing (Mktg 218) 2Nd Trimester 2017

Simulation And Modeling (Bbit 417) (Cisy 403) 3Rd Trimester 2014

System Analysis And Design(Bbit 231)( Cisy 222)( Dbit 124)( Dcis 104)2Nd Trimester 2016

Systems Analysis And Design (Bbit 231) (Cisy 221) 1St Trimester 2017

Systems Analysis And Design (Bbit 231) (Cisy 222) 1St Trimester 2015

Accf 330Intermediate Accounting 1

Accf 430Financial Management Ii

Accf 431 Tax Planning And Management

Accf 432Auditing 1

Accf 434: Auditing Ii

Acct 010 :Principles Of Accounting

Acct 112: Principles Of Accounting 1

Acct 112: Principles Of Accounting 1

Acct 112: Principles Of Accounting 1

Acct 112: Principles Of Accounting 1

Acct 112: Principles Of Accounting 1

Acct 112: Principles Of Accounting 1

Acct 117 Principles Of Accounting Ii

Acct 219: Cost Accounting

Acct 430: Advanced Accounting 1

Acct 430Advanced Accounting I

Acct 431 :Taxation

Acct 431 :Taxation

Agricultural Geography (Geog 401)

Agricultural Geography (Geog 401)

Agricultural Geography B(Geog 401)

Agricultural Geography(Geog 401)

Agricultural Geography(Geog 401)

Agricultural Geography(Geog 401)

Artificial Intelligence (Cisy 422) (Bbit 333) 3Rd Trimester 2012

Ansc 251 :Principles Of Animal Health

Popular Exams

Return to Question Papers

Quick Links