Get premium membership and access revision papers, questions with answers as well as video lessons.

Got a question or eager to learn? Discover limitless learning on WhatsApp now - Start Now!

International Marketing Question Paper

International Marketing

Course:Bachelor Of Commerce

Institution: Kenyatta University question papers

Exam Year:2011

KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2010/2011
OPEN, DISTANCE AND E-LEARNING
EXAMINATION FOR THE DEGREE OF BACHELOR OF COMMERCE
BBA 306: INTERNATIONAL MARKETING
=================================================================
DATE: TUESDAY 5TH JULY 2011
TIME: 8.00 A.M. – 10.00 A.M.

INSTRUCTIONS
Answer question ONE and any other TWO.

Question 1
a)Discuss the main factors that motivate corporations to expand business beyond
national boundaries.(15 marks)

b) Discuss the nature of the global marketing environment. (15 marks)

Question Two
Discuss the marketing mix for companies engaged in global marketing activities.
(20 marks)

Question Three
Discuss the role of various forms of regional groupings to global marketing.
(20 marks)

Question Four
Discuss how you can manage an international sales management program.(20 marks)

Question Five
Discuss the various approaches a marketer can use to penetrate foreign markets. (20 marks)

More Question Papers

Bba 101:Business Law 1

Efn 204: Sociology Of Education

Kst 304:Weed Science And Management.

Pharmacology Ii

Pharmacology Ii

Agd 202: Participatory Approaches And Tools In Gender

Agd 202: Participatory Approaches And Tools In Gender And Development

Agd 300: Fundamental Of Gender And Development

Age 100:Introduction To Cartography Map Analysis And Statistics

Age 201:Physical Geography Ii

Aks 203: Introduction To Theory And Practice Of Translation

Aks102:Historia Na Maendeleo Ya Kiswahili

Asc 103:Social Structures Of African Societies

Asc 410: The Sociology Of Knowledge

Bac 406: International Finance Management

Blis 202: Design And Care Of Library And Information Centre

Child Development I

Communicable And Lifestyle Diseases

Curriculum Leadership

Developmental Psychology

Distance Education

Eap 403: Economics Of Education And Educational Planning

Eap 403: Educational Planning And Economics Of Education

Economics Of Public Enterprises

Egc 506: Personality Psychology

Aad 200N/Aad 200: Art And Design Appreciation 1/Tradition Africa Art.

331: Counselling Psychology Methods

Abe 301:Environmental Impact Assessment And Audit

203 : Modern Government In Africa

Sbc 430: Basic Nutrition Dietetics And Nutritional Disorders

:Coaching Science

Environmental Exercise Physiology

Practices Of Cataloguing And Classification

History Of Education

Leadership Theory To Reflective Practice

Accounting For Assets

Pre-School Education For Children Who Are Exeptional

Methods In Home Economics Education

Methods Of Teaching Science

Subject Methods (Music I)

Introduction To Health Education And Promotion

Foundations Of Environmental Health (Ibp)

Socio-Medical Sciences In Environmental Health

Human Anatomy

Ucu 100: Communication Skills

Ucu 104: Introduction To Entrepreneurship

Accounting For Liabilities And Equities-Sit In Test(Feb 2012)

Accounting For Assets

Ac 102: Elements Of Macroeconomics

Heh 200: Introduction To Epidemiology

Popular Exams

Return to Question Papers

Quick Links