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Consumer Behaviour Question Paper

Consumer Behaviour

Course:Bachelor Of Commerce

Institution: Kenyatta University question papers

Exam Year:2011

KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2010/2011
MAY INTAKE SEMESTER EXAMINATIONS FOR DEGREE OF BACHELOR OF COMMERCE
BBA 304: CONSUMER BEHAVIOUR
DATE :Friday 29th July 2011
TIME:2.00p.m -4.00p.m
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INSTRUCTIONS: Answer question one and any other two (2) questions

1. Consumer Protection Organizations in Kenya have not been as effective as they
are in developed countries. Bearing in mind the challenges facing these
organizations, respond to the following-
a) Highlight and briefly explain the challenges faced by consumer organizations in Kenya.[10marks]

b) Choose any one Consumer Protection Organization in Kenya and explain its functions.[10marks]

c) Briefly explain the benefits derived from effective consumerism in any one country.[10mark]

2.a)“Communication can be a very important tool in the hands of the marketer if used appropriately”. Discuss.[10marks]

b)List and briefly explain the barriers that may hinder communication
between the marketer and the potential consumer.[10marks]

3.a)Explain the challenges that consumers face as they make a choice
amongst competing products. [10marks]

b)“Consumer personality influences the consumer’s decision making
process” Discuss.[10marks]

4 a)Highlight some social-cultural trends that are likely to have an impact
on future consumption patterns. [10marks]

b)You overheard a conversation amongst some students saying “The study
of consumer behaviour is a waste of time for marketers” Discuss [10marks]

5.a)Consumer decision making models are important for marketers as they
try to understand the behaviour of the consumers. Briefly explain the
attributes of the EKB model. [10marks]

b)Explain the role of consumer decision making models in the purchase
decision.[10marks]

Consumer Behaviour Question Paper

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