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Outline the importance of brand attributes.
Date posted:
November 5, 2021
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Define brand attributes.
Date posted:
November 5, 2021
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Outline the criteria for selecting a brand name.
Date posted:
November 5, 2021
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Discuss the different types of brands in marketing.
Date posted:
November 5, 2021
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What are the roles of branding?
Date posted:
November 5, 2021
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Give the differences between products and brands.
Date posted:
November 5, 2021
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Outline the pros and cons of test marketing in new product development stages.
Date posted:
November 5, 2021
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State the challenges facing new product development.
Date posted:
November 5, 2021
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Give reasons why new products fail in the market.
Date posted:
November 5, 2021
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What are the requirements for a new product to succeed?
Date posted:
November 5, 2021
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Discuss the new product development approaches.
Date posted:
November 5, 2021
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What is the importance of new product development?
Date posted:
November 5, 2021
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Give two ways to achieve new product planning.
Date posted:
November 5, 2021
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Explain the term new product development.
Date posted:
November 5, 2021
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Discuss the classification of consumer products.
Date posted:
November 5, 2021
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Give the two types of user- based products.
Date posted:
November 5, 2021
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State the characteristics of service products.
Date posted:
November 5, 2021
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State the characteristics of non-durable products.
Date posted:
November 5, 2021
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State the characteristics of durable products.
Date posted:
November 5, 2021
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Give ways to overcome problems of demand fluctuation.
Date posted:
November 5, 2021
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Outline the marketing implications.
Date posted:
November 5, 2021
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Outline the similarities between goods and services.
Date posted:
November 5, 2021
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Explain the 4 levels of products.
Date posted:
November 5, 2021
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Define marketing mix strategies.
Date posted:
November 5, 2021
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Discuss the benefits of product positioning.
Date posted:
November 5, 2021
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Outline major sources of product differentiation.
Date posted:
November 5, 2021
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Explain the term product de-positioning.
Date posted:
November 5, 2021
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Explain the term re-positioning.
Date posted:
November 5, 2021
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Discuss the strategies for product positioning.
Date posted:
November 5, 2021
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What does product positioning process involve?
Date posted:
November 5, 2021