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Buss 420: Strategic Management 1 Question Paper

Buss 420: Strategic Management 1

Course:Strategic Management

Institution: Kenya Methodist University question papers

Exam Year:2008

KENYA METHODIST UNIVERSITY

END OF SECOND TRIMESTER 2008 EXAMINATIONS

FACULTY : BUSINESS AND MANAGEMENT STUDIES
DEPARTEMENT : BUSINESS ADMINISTRATION
COURSE CODE : BUSS 420
COURSE TITLE : STRATEGIC MANAGEMENT 1
TIME : 2 HOURS

INSTRUCTIONS:
• Answer Question ONE and any other TWO Questions

Question 1
Bitoy is a food manufacturing company that has recently realized that it is not making profits. The CEO has suggested that there is need to look into its current situation and come up with a new strategy.

Required:
(a) Define Strategy as highlighted by Mitzeberg’s 5 Ps. (5 marks)

(b) Using a SWOT analysis tool how would the current situation at Bitoy be analyzed? (10 marks)

(c) How would the Strategic Decisions made differ from ordinary decisions? (10 marks)

Question 2
Michael Porter come up with a model of competitive Strategy.
(a) Explain measures a company can take when faced with threat of entry by potential competitors. (7 marks)

(b) Explain how bargaining power of buyers and sellers may influence industry competition. (8 marks)

Question 3
Organizations need o come up with strategic decisions at all levels of management.
Discuss various Business Unit Strategy alternatives using practical examples. (15 marks)

Question 4
The retail industry has experienced a lot of competition in recent past.
(a) Suggest various growth Strategies that can be used by retail firms giving examples.
(5 marks)

(b) What Defensive strategies may be necessary when the situation does not improve? (10 marks)

Question 5
When a strategy has been formulated, it must be implemented.
How does Culture and Structure of an organization influence Strategy implementation? (15 marks)

Question 6
(a) Distinguish between corporate objectives and operational objectives (6 marks)

(b) Discuss the Environmental drivers of change that affect strategic decisions in organizations today. (9 marks)

Buss 420: Strategic Management 1 Question Paper

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