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Business Studies Question Paper

Business Studies

Course:Diploma In Business Management

Institution: Kca University question papers

Exam Year:2009

UNIVERSITY EXAMINATIONS: 2008/2009
STAGE 2 EXAMINATION FOR DIPLOMA IN BUSINESS MANAGEMENT
DFU 100: BUSINESS STUDIES
DATE: APRIL 2009
TIME: 11/2HOURS
INSTRUCTIONS: Answer any THREE questions

QUESTION ONE
a)Organizations are in constant interaction with the environment in which they operate both
external and internal. Assess the environmental factors affecting a business and advise on how
best the organizations can manage them in order to reap the highest benefits from their
interaction.(10 Marks)

b) Many countries approach regional economic integration with a lot of skepticism in spite of the
benefits that it clearly offers. Is there any meaningful justification for this? (10 Marks)

QUESTION TWO
a) State the principles of ethics that organizations should uphold in their quest to grow and
succeed in the society (10 Marks)
b) To which interest groups does an organization owe its corporate social responsibility? Explain
giving examples of activities that the organization should engage in so as to respond to these
interests (10 Marks)
(Total: 20 Marks)

QUESTION THREE
a) What challenges are faced in the development of micro and small enterprise sector in Kenya?(10 Marks)
b) What are the reasons why some people want to have their own business (10 Marks)
(Total: 20 Marks)
QUESTION FOUR
Discuss the following organizational structures giving the strengths and weaknesses of each:
a) Functional structure (5 Marks)
b) Divisional structure (5 Marks)
c) Matrix structure (5 Marks)
d) Hybrid structure (5 Marks)
(Total: 20 Marks)
QUESTION FIVE
a) Discuss the factors that determine the selling price for an item as a variable in the Marketing mix.
(10 Marks)
b) Give a summary of the stages that a product may go through in its life cycle (10 Marks)
(Total: 20 Marks)

Business Studies Question Paper

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