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E-Commerce I Question Paper

E-Commerce I

Course:Bachelor Of Science In Information Technology

Institution: Kca University question papers

Exam Year:2009

1
UNIVERSITY EXAMINATIONS: 2009/2010
FIRST YEAR EXAMINATION FOR THE DEGREE OF BACHELOR OF
SCIENCE IN INFORMATION TECHNOLOGY
BIT 1303: E-COMMERCE I
DATE: DECEMBER 2009 TIME: 2 HOURS
INSTRUCTIONS: Answer question ONE and any other TWO questions
QUESTION ONE: [30 MARKS] (COMPULSORY)
a) E-commerce can be defined as the online selling and buying of goods and services. Describe seven
unique features of e-commerce. [7 Marks]
b) E-commerce is built upon a host of technological infrastructures. The internet is especially very
important. Define the term Internet and describe the TCP/IP protocol suite upon which the Internet
was created. [7 Marks]
c) Giving examples describe three B2C companies that exist today. [6 Marks]
d) Describe the 4P’s dimensions of e-marketing framework [4 Marks]
e) Giving examples, discuss six security services that any e-security system must provide.
[6 Marks]
QUESTION TWO: [20 MARKS]
a) State and explain the working of at least four card-based systems of payment in e-commerce.
[8 Marks]
b) Explain the following e-payment systems [4 Marks]
i. CyberCash
ii. PayPal
c) Explain the various types of e-commerce transaction models giving an example of each.
[8 Marks]
2
QUESTION THREE: [20 MARKS]
a) Malware is a serious threat to e-commerce environments. Describe four types of malware.
[4 Marks]
b) Security is huge challenge for e-commerce exchanges. State and describe four vulnerabilities and
how they can be addressed. [8 Marks]
c) Describe the EDI protocol, clearly explaining its components. [4 Marks]
d) Define the following terms as used in e-commerce. [4 Marks]
i. Shopping cart
ii. Virtual mall
iii. Hyperlink
iv. Web server
QUESTION FOUR: [20 MARKS]
a) Explain six characteristics of a successful e-payment method [6 Marks]
b) Explain any four components of e-market places [6 Marks]
c) Explain giving a valid example eight benefits of e-commerce to the customers/ consumers
[8Marks]
QUESTION FIVE: [20 MARKS]
a) Give two reasons why is an e-commerce business plan important? [2 Marks]
b) Think up of an e-commerce business. Draw up a plan for it including the following components of
an e-commerce business plan. [10 Marks]
i. Cover Sheet
ii. Table of Contents
iii. Executive Summary
iv. Company's objectives.
v. Business history
vi. Mission Statement.
vii. Marketing Plan
viii. Difference from your competitors
ix. Your customers are
x. Your market
c) What components would you put into consideration when designing a well-functioning website?
[8 Marks]

E-Commerce I Question Paper

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