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E-Commerce Question Paper

E-Commerce

Course:Bachelor Of Commerce

Institution: Kca University question papers

Exam Year:2011

UNIVERSITY EXAMINATIONS: 2010/2011
FIRST YEAR EXAMINATION FOR THE DEGREE OF BACHELOR OF
COMMERCE
CMS 104: E-COMMERCE (DAY +EVENING)
DATE: AUGUST 2011 TIME: 2 HOURS
INSTRUCTIONS: Answer question ONE and any other TWO questions
Question One
a) Describe five features of E- Commerce that explain why interest in e-commence is increasing
(5 Marks)
b) Identify the role of the internet in the Economy. (5 Marks)
c) Discuss two benefits of online publishing (2 Marks)
d) The reliability of e-commerce system is the foundation of e-commerce security, referring to the safe
operation of e-commerce system free of malicious attacks. Discuss five measures that can be
taken to safe-guard an operation of e-commerce system from malicious attacks (5 Marks)
e) Discuss four differences between E-payment and traditional payment systems (8 Marks)
f) Identify Five main barriers to the growth and development of e-commerce in organizations
(5 Marks)
2
Question Two
a) (i) Briefly explain five components of a well functioning commercial website. (5 Marks)
(ii) Describe the technology that can be used to implement the above components. (5 Marks)
b) (i) Define the term business strategy (2 Marks)
(ii) Discuss the four generic strategies for achieving a profitable business and show the impact of
E- Commerce on these strategies. (8 Marks)
Question Three
a) (i) Outline at least four measures of web site effectiveness. (4 Marks)
(ii) Identify and briefly discuss two types of adverts found on the internet (4 Marks)
b) (i) Define the term customer loyalty (2 Marks)
(ii) Name at least two ways of achieving customer loyalty. (2 Marks)
c) Define Personalization. (2 Marks)
d) What are the benefits of personalization to
i) A customer
ii)A business on the internet.
(4 Marks)
e) State whether the following is true or false. Explain why you have given any of the answers.
‘A FAQ section on your web is sufficient for customer inquiries’.
(2 Marks)
Question Four
a) Identify the role played by E commerce in the following aspects of the Economy
i Productivity
ii Inflation (4 Marks)
b)
i) Define the term online catalogue (2 Marks)
ii) Give two reasons why one would like to use an online catalogue (2 Marks)
iii) Describe how your customers would access and use a catalogue (2 Marks)
c)
i) Define the term Enterprise resource planning (2 Marks)
ii) Why do companies and organizations need to implement an ERP system
(2 Marks)
iii) Identify three benefits of an ERP system (6 Marks)
3
Question Five
a)
i) Differentiate between a credit card and a debit card. (2 Marks)
ii) A young software company wishes to start commercializing a software product which is
100% web based application. Its target public is mainly IT services and software
development organizations. The company plans to sell the product online from the
company’s website and receive all payments through the online credit card payment
system.
i. Discuss the players in the credit card payment system (5 Marks)
ii. What are the benefits of using this type of payment system?
(4 Marks)
b)
i) Identify at least TWO security requirements that encompass the security needs of electronic
commerce (2 Marks)
ii) Enlist the three main basic requirements for transaction security (3 Marks)
iii) Define the term digital signatures (2 Marks)
iv) Differentiate between Secret Key Encryption and Public Key Encryption (2 Marks)

E-Commerce Question Paper

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