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E-Business Question Paper

E-Business

Course:Bachelor Of Commerce

Institution: University Of Nairobi question papers

Exam Year:2010

University of Nairobi
DIS 302 E-Business Make up CAT BCom Module II (Day & Evening) 10-Apr-10 2-3 PM________________________________________
Answer ALL Questions

1. The diagram above illustrates the dimensions of E-Business and E-commerce along three axes.
a) Distinguish between physical, digital and virtual entities in E-business. (6 marks)

b) How does Traditional Commerce differ from the Core of E-Commerce? Use the three axes in your explanation. (6 marks)

c) What would the white cubes in the diagram represent? (4 marks)

d) Relate the changes illustrated above to the growth and emergence of Supply Chain Management as critical to organizations today. (4 marks)

2.
a) Briefly describe the systems development process, mention all key stages. (5 marks)

b) Which stage do you consider the most critical to successful systems development and why?
(3 marks)

c) How do systems analysts differ from programmers? (2 marks)

3. Safaricom awards points for using their services through the “Bonga Points” loyalty program.
a) Explain the term “loyalty program” (2 marks)

b) How do such programs work and for what purpose? (3 marks)

c) Describe the supporting infrastructure required for them to work by way of data management and business intelligence. (5 marks)