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E-Commerce Question Paper

E-Commerce

Course:Diploma In Information Technology

Institution: Kca University question papers

Exam Year:2008

UNIVERSITY EXAMINATIONS: 2008/2009
STAGE V EXAMINATION FOR DIPLOMA IN INFORMATION
TECHNOLOGY
DIT 502: E-COMMERCE
DATE: APRIL 2008 TIME: 1½HOURS
INSTRUCTIONS: Answer any THREE questions
Question One
a) Describe any three advantages of electronic catalogs. [3 Marks]
b) Describe the role of intelligence agents in electronic commerce. [2 Marks]
c) What is the major role of an electronic shopping cart in a commercial website? [3 Marks]
d) A business model is a method of doing business by which a company can generate revenue to
sustain itself. Such a model must define how the company adds value to create a product or service.
In this regard, explain any six components of a business model. [12 Marks]
Question Two
a) An electronic market is a virtual or an online environment that allows individuals or firms to
conduct business electronically. Outline the three main functions of an electronic market.[3 Marks]
b) Market research is a key activity in ecommerce implementation aimed at finding out who are the
potential customers. Outline any five activities involved in conducting a market research.[5 Marks]
c) Describe any six ecommerce security issues that buyers and sellers should prepare to contend with.
[12 Marks]
Question Three
a) An intranet is a computer network that supports intra office traffic. Outline any six types of
information available in most corporate intranets. [6 Marks]
2
b) A commercial website is a website that offers products and /or services for sale. For such a website
to be successful, a number of components must be incorporated chief among them, is a well
organized collection of products and/or services. Explain any four reasons why it is important for a
website to have a well organized collection of products and/or services. [4 Marks]
c) Describe any four key players in the online credit card payment systems. [ 8 Marks]
d) Outline the two key characteristics of electronic data interchange (EDI). [2 Marks].
Question Four
a) Explain why re-intermediation may be necessary in the product distribution channel. [2 Marks]
b) Since the commercialization of Internet and the introduction of www in the early 90’s ecommerce
applications have expanded rapidly. Outline any four of these innovative applications. [4 Marks]
c) A supply chain is a network that includes vendors of raw materials, plants that transform those
materials into useful products, and distribution centers to get those products to customers. Describe
any four types of a supply chain. [8 Marks]
d) Explain any six ways in which ecommerce can streamline the supply chain. [6 Marks]
Question Five
a) SWOT analysis is a framework used by businesses to identify and evaluate the ways in which their
resources and capabilities can add value. Describe the four components of SWOT analysis give
examples. [8Marks]
b) Gerard enjoys listening to music. However, he doesn’t own a stereo. He is therefore contemplating
on buying a new Hi-Fi system. In the context of commerce views. Describe Gerard’s view of
commerce. [6 Marks]
c) Value Chain analysis is a framework used by businesses to identify and evaluate the ways in
which their resources and capabilities can add value. The value chain in particular has a number of
activities- primary activities and support activities. Describe any three primary activities of the
value chain. [6 Marks]

E-Commerce Question Paper

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