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Cam 203: Behavioural Science Question Paper

Cam 203: Behavioural Science

Course:Bachelor Of Commerce

Institution: Kca University question papers

Exam Year:2009

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UNIVERSITY EXAMINATIONS: 2008/2009
SECOND YEAR STAGE II EXAMINATION FOR THE DEGREE OF
BACHELOR OF COMMERCE
CAM 203: BEHAVIOURAL SCIENCE
DATE: APRIL 2009 TIME: 2 HOURS
INSTRUCTIONS: Answer question ONE and any other TWO questions
QUESTION ONE
a) What reasons do behavioral scientists proponents give to show why the study of behavior is
challenging? ( 6 Marks)
b) Differentiate between the nomothetic and ideographic approaches to the study of personality.
(4 Marks)
c) What are the main features of Spearman’s Psychometric approach? (4 Marks)
d) Differentiate between classical conditioning and operant conditioning. (4 Marks)
e) Critically comment on the following:
i. Sleeper effect (3 Marks)
ii. Cognitive Dissonance (3 Marks)
iii. Mere Exposure effect (3 Marks)
iv. Learned helplessness theory (3 Marks)
QUESTION TWO
Using examples, briefly examine the five different approaches to understanding human behavior.
(20 Marks)
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QUESTION THREE
Critically examine the salient differences between Sternberg’s triarhic theory of intelligence and
Cattel’s theory. (20 Marks)
QUESTION FOUR
a) Citing examples, describe the three components of emotional experience. (10 Marks)
b) Outline the SPAR method of monitoring understanding. ( 10 Marks)
QUESTION FIVE
Using relevant examples, describe various strategies of persuasion you would use to entice a customer
to purchase your product or service. (20 Marks)
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Cam 203: Behavioural Science Question Paper

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