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Cms 203: Research Methodology Question Paper
Cms 203: Research Methodology
Course:Bachelor Of Commerce
Institution: Kca University question papers
Exam Year:2009
1
UNIVERSITY EXAMINATIONS: 2009/2010
SECOND YEAR STAGE 2 EXAMINATION FOR THE DEGREE OF
BACHELOR OF COMMERCE
CMS 203: RESEARCH METHODOLOGY (DAY CLASS)
DATE: DECEMBER 2009 TIME: 2 HOURS
INSTRUCTIONS: Answer question ONE and any other TWO questions
QUESTION ONE
(i) John is a second year student at a local university and is interested in writing a literature review
for his project. Provide him with tips on how to conduct a good literature review (5 Marks)
(ii) Discuss how a student doing a research for his study can show the knowledge gap in the
statement of the problem (4 Marks)
(iii) Describe the difference between a probability sample and a non- probability sample
( 6 Marks)
(iv) Examine the merits and limitations of the observation method in collecting data. Ilustrate your
answer with suitable example. (5 Marks)
(v) What is the purpose of statistical hypothesis? Discuss null and alternative hypothesis with
appropriate examples. ( 4 Marks)
(vi) For each situation below, what analysis would you do? Why would you do it?
a. Tom collected information about people's sex on a survey. He wants to compute the
strength of the relationship between sex and number of shopping trips. (3 Marks)
b. Agnes asked if people would like a shuttle to run from campus to Nairobi CBD. She
wanted to know if the distribution of “yes” and “no” responses is different for the two
sexes ( 3 Marks)
2
QUESTION TWO
(i) Research process starts from problem definition to the stage of interpretation of results. Briefly
name and discuss the five steps of research process (10 Marks)
(ii) Describe in brief the importance of editing, coding, classification, tabulation and presentation
of data in the context of a research study (10 Marks)
QUESTION THREE
i) discuss the the merits and demerits of a case study design ( 10 Marks)
ii) discuss the best practices in questionnaire design ( 5 Marks)
iii) Study the case below:
As of 2006, Levi's is a leading global apparel company, with sales in more than 110 countries. It has
been a long standing company with over 150 years of being in the clothing business. While one may
thik this long history can only result in good things, Levi's heritage has been its worst enemy. Philip
Marineau, the president and chief exectives officer for Levi Strauss & Co., had to work to revamp
Levi's antique image and make the brand appeling to younger generation in efforts to boost its
declining sales. In the last five years, Marineau saw worldwide sales drop 40 percent, losing market
share to competitors like the Gap, and trendier ones such as Calvin Klien, Tommy Hilfiger, and Diesel.
Another problem for Marineau came from store brand jeanse, such as JCPenney's Arizona brand jeans
or the Gap's in-house brand, which have changed their image and luanched an assault on big brand
names like Levi's. These store brand jeans, along with other store label jeans, now target the teenage
market market with "cutting edge" advertising. American trade publication Brand Strategy estimated
that the brand has lost about 50 percent of the younger consumer market share worldwide between
1999 and 2005.
To compete with these brands and maintain leadership, Levi's the market leader, is considering
introducing their own line of private-label jeans to capture a larger portion of the teenage market.
Philip Marineau wonders. "How powerful is a national brand like Live's compared to an in-house
brand like Gap or a store brand like JCpenney's Arizona jeans?"
Required;
a. If you were Philip Marineau, what type of research would you want to conduct to help
arrive at an answer? (3 Marks)
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b. Explain how you would implement the type of research you have recommended
( 7 Marks)
QUESTION FOUR
a) What is the purpose of statistical hypothesis? Discuss null and alternative hypothesis with
appropriate examples (8 Marks)
b) The dividends per share data for 9 randomly selected companies is shown below:
Company A B C D E F G H I
2007 (sh) 0.69 0.63 1.82 1.75 1.24 1.61 0.53 0.99 1.36
2008 (sh) 1.24 0.75 2.30 1.53 1.06 1.40 0.80 0.46 0.24
Required
Was there a significant difference in dividends per share between year 2007 and 2008? Test at
5% level of significance. (12 Marks)
QUESTION FIVE
a) In relation to sample and sampling statistics, explain;
i) The general relationship between the standard error and the standard deviation
(3 Marks )
ii) How and why the standard error changes with sample size (3 Marks )
b) The ministry of health wishes to interview a group of staff from a national hospital regarding a
proposed project. The director of medical services intends to choose a sample of 100 members of
staff from the national hospital for the interview. The following is the composition of staff in the
hospital:
Staff category Number
Doctors 200
Nurses 600
Support staff 800
Administrators 400
2,000
Required
i) Stating reasons, suggest the best method for the director to use in the sample selection.
(5 Marks )
ii) Using the method selected in b(i) above, select a sample of 100 staff members to be interviewed
by the director. (9 Marks )
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