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Cam 204: Strategic Management - Evening Question Paper
Cam 204: Strategic Management - Evening
Course:Bachelor Of Commerce
Institution: Kca University question papers
Exam Year:2009
1
UNIVERSITY EXAMINATIONS: 2008/2009
SECOND YEAR STAGE III EXAMINATION FOR THE DEGREE OF
BACHELOR OF COMMERCE
CAM 204: STRATEGIC MANAGEMENT - EVENING
DATE: AUGUST 2009 TIME: 2 HOURS
INSTRUCTIONS: Answer question ONE and any other TWO questions
QUESTION ONE
(a) The CEO of a leading mobile phone service provider was recently at pains having to disclose a
reduction in the company’s overall profits from 19 billion in the previous year to 17 billion at
the end of this financial year. In reference to industry analysis, discuss the specific factors that
might have contributed to this decline in profits. [10 Marks]
(b) Corporate strategist found the growth share matrix’s singular axes and limiting in its ability to
reflect the complexity of a business situation. A matrix with a broader focus was developed by
McKinsey and Company at the General Electric (GE). Using a relevant diagram discuss this
model. [10 Marks]
(c) Strategic position analysis calls for an understanding of a number of variables. Indeed
successful strategies heavily depend on the organizations strategic capability to perform at the
level that is required for success. Discuss the composition of a firm’s strategic capability
analysis. [10 Marks]
2
QUESTION TWO
(a) Differentiate between horizontal integration and vertical integration, citing the strategic
benefits of each strategy. [10 Marks]
(b) Recent developments at General Motors show the company is in the verge of collapse.
Describe current generic strategy of this firm and by use of a five point guide, advice the CEO
of GM on the possible strategic options for a firm in decline. [10 Marks]
QUESTION THREE
(a) Strategic managers recognize that short run profit maximization is rarely the best approach to
achieving corporate growth and profitability. To achieve long term prosperity, strategic
planners commonly establish long-term objectives. To achieve long term prosperity, strategic
planners commonly anchor their long-term objectives in certain areas. Identify and explain
these areas. [10 Marks]
(b) Igor Ansoff’s presents a number of internal growth strategies in his model. Discuss the market
penetration and concentration strategy clearly articulating the merits and demerits of this
strategy. [10 Marks]
QUESTION FOUR
(a) Doing business at the global arena can be very challenging. Explain the reasons behind the
complex global environment. [5 Marks]
(b) Organizational culture is a complex construct to understand. Using the cultural web, attempts
have been made to explain organizational culture. Using this preposition, highlight the types of
organizational culture and describe the composition of a cultural web. [15 Marks]
QUESTION FIVE
(a) Describe contract manufacturing as an international entry strategy [5 Marks]
(b) Explain Five reasons behind mergers and acquisitions [5 Marks]
(c) The strategic management processes calls for a proper understanding of a number of elements
which constitute a strategic management model. Discuss the composition of this model.
[10 Marks]
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