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Cam 202 Introduction To Business Strategy (D+E) Question Paper

Cam 202 Introduction To Business Strategy (D+E)

Course:Bachelor Of Commerce

Institution: Kca University question papers

Exam Year:2011

1
UNIVERSITY EXAMINATIONS: 2010/2011
SECOND YEAR EXAMINATION FOR THE BACHELOR OF COMMERCE
CAM 202 INTRODUCTION TO BUSINESS STRATEGY (D+E)
DATE: DECEMBER 2011 TIME: 2 HOURS
INSTRUCTIONS: Answer Question One and any other Two
QUESTION ONE
a) Define the term ‘ Business Vision’ and outline its three key aspects [ 3 Marks]
Write short note on the following;
• Strategic Intent
• Strategic architecture
• Brand departmentation
• Uncertainity and strategic drift [ 12 Marks]
b) In pursuit of growth, a company may opt for backward integration. Give three advantages and
disadvantages of adopting this strategy [ 7 Marks]
c) Give the assumptions underpinning a design approach to strategy development.
[8 Marks]
QUESTION TWO
a) Corporate Level Strategy is concerned with broad decisions about the total organization's
scope and direction. Elucidate some corporate strategy initiatives you would take as the Chief
Executive Officer of Nambale Rolling Mills ltd. [8 Marks]
b) Two categories of competitive tactics are those dealing with timing (when to enter a market)
and market location (where and how to enter and/or defend). Give a brief account of the
offensive market location tactics. [12 Marks]
2
QUESTION THREE
a) According to porter, businesses have to make a choose one of four generic competitive
strategies. Account for the factors that may favor the use of Price leadership and the
Differentiation strategies [12 Marks]
b) For a multi-business firm, one vital component of corporate level strategy is the parenting
strategy. Describe the decisions and consideration that are involved in parenting strategy.
[ 8 Marks]
QUESTION FOUR
a. When to make a strategic move is often as important as what move to make. Discuss?
[ 8 Marks]
b. Give an account of the conditions, which foster diversity, imperfect copying, change and
therefore innovation. [ 12 Marks]
QUESTION FIVE
a) In the real world, strategic management takes place in different contexts. Elucidate the
uniqueness of strategic management decisions in the following contexts;
• Small business context
• Multinational Corporation
• Professional Service Organizations
• Not-For-Profit Organizations [12 Marks]
b) Managerial ethics are standards of conduct or moral judgment used by managers in carrying
out their business. Elucidate the mechanisms that managers can use to influence behaviour
change and create an ethical climate. [8 Marks]

Cam 202 Introduction To Business Strategy (D+E) Question Paper

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