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Business Studies Question Paper

Business Studies

Course:Bachelor Of Commerce

Institution: Kca University question papers

Exam Year:2010

UNIVERSITY EXAMINATIONS: 2009/2010
FIRST YEAR EXAMINATION FOR THE DEGREE OF BACHELOR OF
COMMERCE
CFU 100: BUSINESS STUDIES
DATE: AUGUST 2010 TIME: 2 HOURS
INSTRUCTIONS: Answer question ONE and any other TWO questions
QUESTION ONE
a) The success of any business enterprise is largely dependant on choosing the right form of
business.
i.) Discuss why an entrepreneur should be very carefully in choosing a form of
business (4 Marks)
ii.) Discus why most large scale business enterprises adopt companies as a form of
business ownership? (6 Marks )
b) Discuss different marketing orientations that firms can follow. (10 Marks)
c) The manager’s job requires a combination of technical competence, social and human skills,
and conceptual ability. Explain what these three attributes are, illustrating your answer with
examples (10 Marks)
QUESTION TWO
Small businesses will be different in nature to large or multinational organisations, discuss how being
a small company might:
a) Affect the internal elements of the business. (8 Marks)
b) Affect the interaction of the business with the external environment. (6 Marks)
2
c) Present particular challenges and advantages for its managers. (6 Marks)
QUESTION THREE
a) Define corporate social responsibility ( 2 Marks)
b) Discuss the view that profits, not social responsibility, must be the first concern of managers.
(10 Marks)
c) Discuss ways in which a manager or supervisor can establish business ethics within an
organization (8 Marks)
QUESTION FOUR
a) Discuss the operating functions of human resource management (10 Marks)
b) Discuss the following economic systems
i.) Capitalism
ii.) A mixed economy of capitalism and socialism
iii.) Socialism
iv.) Communism (10 Marks )
QUESTION FIVE
a) Describe the different stages in the decision making process. Illustrate your answer with a
practical example in the business context. (10 Marks)
b) Discuss ways in which an organization can improve its production efficiency (10 Marks )

Business Studies Question Paper

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