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Merchandising And Retail Marketing Question Paper

Merchandising And Retail Marketing

Course:Bachelor Of Commerce

Institution: Kca University question papers

Exam Year:2010

UNIVERSITY EXAMINATIONS: 2009/2010
THIRD YEAR EXAMINATION FOR THE DEGREE OF BACHELOR OF
COMMERCE
CAM 316-M: MERCHANDISING AND RETAIL MARKETING (SUNDAY)
DATE: AUGUST 2010 TIME: 2 HOURS
INSTRUCTIONS: Answer question ONE and any other TWO questions
QUESTION ONE
a) Describe the ‘newer’ trends in retailing today. (10 Marks)
b) Of what benefit is it for ‘Tuskys’ to segment their market segments? (10 Marks)
c) Outline some pricing objectives retailers use when setting prices of merchandise in their stores.
(10 Marks)
QUESTION TWO
a) Describe the dimensions of situational variables on shopping behavior. (10 Marks)
b) Discuss any three customer service dimensions that enhance the position of a retailing operation.
(10 Marks)
QUESTION THREE
a) Discuss and illustrate the methods retailers use to promote their stores. (10 Marks)
b) Define and give examples of assembly, fulfillment and sequencing services. (10 Marks)
2
QUESTION FOUR
a) As the purchasing manager of “On the Road” convenience store, describe the steps you would
follow to decide the merchandise assortment for your store. (10 Marks)
b) Clarify to the new store manager the key aspects he has to manage in his store. (10 Marks)
QUESTION FIVE
Discuss the export documentation required before an international retailer can acquire possession of
imports for resale. (20 Marks)

Merchandising And Retail Marketing Question Paper

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